A case study on clutter breaking advertising: IDLC wealth management campaign
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Lenguaje: | English |
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BRAC University
2018
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| Acceso en línea: | http://hdl.handle.net/10361/8931 |
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10361-8931 |
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10361-89312019-09-30T03:23:04Z A case study on clutter breaking advertising: IDLC wealth management campaign Fariba, Zeba Akhtar, Afsana BRAC Business School, BRAC University Wealth management IDLC Finance Limited Non-banking financial institution This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 45). IDLC Finance Limited is the country’s largest non-banking financial institution with an aim to aid in the development of Bangladesh by providing the necessary financial tools to the people. This includes providing loans and deposits as well as tools for the capital market. It aims to create a more investor friendly nation which is an absolute essentiality for a country in the path to development. This report looks into a specific campaign run for the Wealth Management products of the company which was designed to be nonconventional in such a manner as to break through the clutter and create customer perception as well as to establish IDLC Finance Limited as a company one can trust with their finances. This report analyzes each aspect of the campaign and describes in details the formation and application of the elements that made up the campaign. There were many learnings to be taken away from this campaign if looked at as a case study. It starts with the stark realities of the differences between classroom learnings and practical application of ideas. It was also noticed that while social media is an excellent medium that should be utilized further, the demography of Bangladesh is very different from the western countries, thus adaptations done and direct communications made with that in mind. Zeba Fariba B. Business Administration 2018-01-07T05:55:41Z 2018-01-07T05:55:41Z 2017 2017-08-27 Internship report ID 14204095 http://hdl.handle.net/10361/8931 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 45 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Wealth management IDLC Finance Limited Non-banking financial institution |
| spellingShingle |
Wealth management IDLC Finance Limited Non-banking financial institution Fariba, Zeba A case study on clutter breaking advertising: IDLC wealth management campaign |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Akhtar, Afsana |
| author_facet |
Akhtar, Afsana Fariba, Zeba |
| format |
Internship report |
| author |
Fariba, Zeba |
| author_sort |
Fariba, Zeba |
| title |
A case study on clutter breaking advertising: IDLC wealth management campaign |
| title_short |
A case study on clutter breaking advertising: IDLC wealth management campaign |
| title_full |
A case study on clutter breaking advertising: IDLC wealth management campaign |
| title_fullStr |
A case study on clutter breaking advertising: IDLC wealth management campaign |
| title_full_unstemmed |
A case study on clutter breaking advertising: IDLC wealth management campaign |
| title_sort |
case study on clutter breaking advertising: idlc wealth management campaign |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/8931 |
| work_keys_str_mv |
AT faribazeba acasestudyonclutterbreakingadvertisingidlcwealthmanagementcampaign AT faribazeba casestudyonclutterbreakingadvertisingidlcwealthmanagementcampaign |
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1814307859306905600 |