A study on sales Force management system (Project Outreach) of Philip Morris Bangladesh Limited
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Format: | Internship report |
| Język: | English |
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BRAC University
2018
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| Dostęp online: | http://hdl.handle.net/10361/8929 |
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10361-8929 |
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10361-89292019-09-30T03:23:13Z A study on sales Force management system (Project Outreach) of Philip Morris Bangladesh Limited Hasan, S M Mahmudul Islam, Md. Tamzidul BRAC Business School, BRAC University Philip Morris Bangladesh Limited Sales force management Personnel management This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (pages 34-36). The report is made based on my three months internship experiences at Philip Morris Bangladesh Limited as a supervisor of the DR (Distribution Representative) project which is called “Project Outreach” as well. Philip Morris Bangladesh (PMB) has started their business in Bangladesh since 2008 and they introduced “Project Outreach” in 2016 to increase their sales in terms of volumes and to make sure maximum market coverage/numeric distribution in the projecting territories. The project is targeting challenging area and working as a supporting tool to those areas to increase numeric distribution as well as to ensure product availability along with minimizing Out of Stock. It is a team consisting Distribution Representatives (DR) to support “Akij Corporation Limited” ACL team to boost up the availability of PM brands. The objective of DR project is to boost up the availability of PM brands & minimize Out of Stock (OOS). PMB assign DRs (Distribution Representative) to potential routes to increase numeric distribution. The project is helping PMB to increase its market share as well as to contribute to enhance numeric distribution. During my internship period, I noticed that this DR tool from PMB have accessed to some of the routes where PMB was not able to enter in the previous years. Hence the DR project indicates that the company wants to build and supervise their own sales team in near future rather than using the sales force of Dhaka Tobacco Limited (DTI). S M Mahmudul Hasan B. Business Administration 2018-01-07T05:34:04Z 2018-01-07T05:34:04Z 2017 2017-12-28 Internship report ID 13304072 http://hdl.handle.net/10361/8929 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 36 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Philip Morris Bangladesh Limited Sales force management Personnel management |
| spellingShingle |
Philip Morris Bangladesh Limited Sales force management Personnel management Hasan, S M Mahmudul A study on sales Force management system (Project Outreach) of Philip Morris Bangladesh Limited |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Islam, Md. Tamzidul |
| author_facet |
Islam, Md. Tamzidul Hasan, S M Mahmudul |
| format |
Internship report |
| author |
Hasan, S M Mahmudul |
| author_sort |
Hasan, S M Mahmudul |
| title |
A study on sales Force management system (Project Outreach) of Philip Morris Bangladesh Limited |
| title_short |
A study on sales Force management system (Project Outreach) of Philip Morris Bangladesh Limited |
| title_full |
A study on sales Force management system (Project Outreach) of Philip Morris Bangladesh Limited |
| title_fullStr |
A study on sales Force management system (Project Outreach) of Philip Morris Bangladesh Limited |
| title_full_unstemmed |
A study on sales Force management system (Project Outreach) of Philip Morris Bangladesh Limited |
| title_sort |
study on sales force management system (project outreach) of philip morris bangladesh limited |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/8929 |
| work_keys_str_mv |
AT hasansmmahmudul astudyonsalesforcemanagementsystemprojectoutreachofphilipmorrisbangladeshlimited AT hasansmmahmudul studyonsalesforcemanagementsystemprojectoutreachofphilipmorrisbangladeshlimited |
| _version_ |
1814308943613132800 |