Marketing strategy and customer response of HERSTORY: designers wear by Aarong
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
| Prif Awdur: | |
|---|---|
| Awduron Eraill: | |
| Fformat: | Internship report |
| Iaith: | English |
| Cyhoeddwyd: |
BRAC University
2018
|
| Pynciau: | |
| Mynediad Ar-lein: | http://hdl.handle.net/10361/8926 |
| id |
10361-8926 |
|---|---|
| record_format |
dspace |
| spelling |
10361-89262019-09-30T03:22:11Z Marketing strategy and customer response of HERSTORY: designers wear by Aarong Chowdhury, Fahmid Ahmed Choudhury, Ahmed Abir BRAC Business School, BRAC University Marketing strategy Aarong HERSTORY This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 31). Aarong one of the largest retail chain of Bangladesh is constantly developing it’s brand value and trying to take it to a new height. Following this restless effort, HERSTORY was launched on 13th May, 2017 which was revealed as designer wear under the tag of Aarong. Although it’s not a separate brand but it has its own identity apart from Aarong. The main goal of this report is to find out whether Aarong is following the existing strategies to represent this new exclusive wear or they are doing something out of the box. This report will also help us to learn how to create a brand image from the very beginning and how to maintain it throughout the journey. As we go inside the report, we will find how Aarong started its journey back in 1978. How they overcome all the difficulties and a brief about their production flow. Since our main goal was to analyse the marketing strategy therefore we will be analysing more about their marketing department and discuss about their activities and department structure. This report will also help us to know about my attachment with the marketing department as an intern along with my learning and benefits. After proper analysis of the marketing strategies we will try to reach to a conclusion followed by recommendations. Fahmid Ahmed Chowdhury B. Business Administration 2018-01-07T04:29:25Z 2018-01-07T04:29:25Z 2017 2017-08-30 Internship report ID 13304062 http://hdl.handle.net/10361/8926 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 31 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Marketing strategy Aarong HERSTORY |
| spellingShingle |
Marketing strategy Aarong HERSTORY Chowdhury, Fahmid Ahmed Marketing strategy and customer response of HERSTORY: designers wear by Aarong |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Choudhury, Ahmed Abir |
| author_facet |
Choudhury, Ahmed Abir Chowdhury, Fahmid Ahmed |
| format |
Internship report |
| author |
Chowdhury, Fahmid Ahmed |
| author_sort |
Chowdhury, Fahmid Ahmed |
| title |
Marketing strategy and customer response of HERSTORY: designers wear by Aarong |
| title_short |
Marketing strategy and customer response of HERSTORY: designers wear by Aarong |
| title_full |
Marketing strategy and customer response of HERSTORY: designers wear by Aarong |
| title_fullStr |
Marketing strategy and customer response of HERSTORY: designers wear by Aarong |
| title_full_unstemmed |
Marketing strategy and customer response of HERSTORY: designers wear by Aarong |
| title_sort |
marketing strategy and customer response of herstory: designers wear by aarong |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/8926 |
| work_keys_str_mv |
AT chowdhuryfahmidahmed marketingstrategyandcustomerresponseofherstorydesignerswearbyaarong |
| _version_ |
1814307859140182016 |