Postmodern visions: consumer culture's (re)making of the gaze
Contemporary societies have transformed traditional identities in such a way that we, as subjects of globalization and mass consumer culture, have become tremendously self-conscious of the ‘gaze’ which makes, breaks and molds us. Postmodern visions of (im) perfection reign on TV screens and other me...
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BRAC University
2011
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| Acesso em linha: | http://hdl.handle.net/10361/892 |
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10361-892 |
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10361-8922019-09-29T05:49:53Z Postmodern visions: consumer culture's (re)making of the gaze Khanom, Afruza Postmodern consumerism Plastic self Advertisements Gaze Bangladeshi culture Contemporary societies have transformed traditional identities in such a way that we, as subjects of globalization and mass consumer culture, have become tremendously self-conscious of the ‘gaze’ which makes, breaks and molds us. Postmodern visions of (im) perfection reign on TV screens and other media which constitute the way others see us and we, in turn, see ourselves. In a postmodern world the self is, therefore, in constant flux in accordance with the language and images defined by consumer culture. This paper briefly discusses the effect of global consumerism as it enters into the social sphere, and also looks at the way the global aspect of consumerism has infiltrated the gaze emanating from Bangladeshi culture and tradition. It is thus creating, within the Bangladeshi subject, a site for consumer identity construction through which even traditional culture has become commodified. 2011-05-05T08:31:48Z 2011-05-05T08:31:48Z 2010 Article 1811-3079 http://hdl.handle.net/10361/892 BRAC University Journal, BRAC University;Vol. 7, No. 1 & 2, 2010, p. 61-66. application/pdf BRAC University |
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Brac University |
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Institutional Repository |
| topic |
Postmodern consumerism Plastic self Advertisements Gaze Bangladeshi culture |
| spellingShingle |
Postmodern consumerism Plastic self Advertisements Gaze Bangladeshi culture Khanom, Afruza Postmodern visions: consumer culture's (re)making of the gaze |
| description |
Contemporary societies have transformed traditional identities in such a way that we, as subjects of globalization and mass consumer culture, have become tremendously self-conscious of the ‘gaze’ which makes, breaks and molds us. Postmodern visions of (im) perfection reign on TV screens and other media which constitute the way others see us and we, in turn, see ourselves. In a postmodern world the self is, therefore, in constant flux in accordance with the language and images defined by consumer culture. This paper briefly discusses the effect of global consumerism as it enters into the social sphere, and also looks at the way the global aspect of consumerism has infiltrated the gaze emanating from Bangladeshi culture and tradition. It is thus creating, within the Bangladeshi subject, a site for consumer identity construction through which even traditional culture has become commodified. |
| format |
Article |
| author |
Khanom, Afruza |
| author_facet |
Khanom, Afruza |
| author_sort |
Khanom, Afruza |
| title |
Postmodern visions: consumer culture's (re)making of the gaze |
| title_short |
Postmodern visions: consumer culture's (re)making of the gaze |
| title_full |
Postmodern visions: consumer culture's (re)making of the gaze |
| title_fullStr |
Postmodern visions: consumer culture's (re)making of the gaze |
| title_full_unstemmed |
Postmodern visions: consumer culture's (re)making of the gaze |
| title_sort |
postmodern visions: consumer culture's (re)making of the gaze |
| publisher |
BRAC University |
| publishDate |
2011 |
| url |
http://hdl.handle.net/10361/892 |
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AT khanomafruza postmodernvisionsconsumerculturesremakingofthegaze |
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1814309340374368256 |