Sales distribution strategy of Lecture Publications Limited
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Format: | Internship report |
| Sprog: | English |
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BRAC University
2018
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| Online adgang: | http://hdl.handle.net/10361/8903 |
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10361-8903 |
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10361-89032019-09-30T03:06:50Z Sales distribution strategy of Lecture Publications Limited Kamal, Md.Mostafa Mamoon, Mahreen BRAC Business School, BRAC University Omicon Group of Industries Ltd. Sales and marketing Lecture publications This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 40). As a part of my under graduation program, I have completed my internship in this organization. During the period of my internship, I was officially appointed to work in the sales & marketing department. In publications industry of Bangladesh Lecture Publications Ltd. (LPL) is one of the renowned publications house having about more than 500 books (guides, text, creative & reference). It became public Limited company in 2006. Lecture is the market leader in Bangladesh and now expending its business in other countries. The major objective of this report is to investigate the sales distribution strategy of the Lecture publications Ltd. It is a descriptive research in nature. Most of the data are collected from both primary and secondary sources. But major parts of the report I have prepared by secondary data. I have studied almost all relevant departments of LPL R & D, Accounts, IT, Production, HR and Admin and Marketing, In the first section, I discussed introduction and other formalities like the background, current performance, management team and key functional areas which I had to maintain to make my report worthy one. In second section describes my overall assignments and works conducted during the internship program. The next section I have described about the research works I have done. Finally I have discussed about the problems and also some recommendation of Lecture Publications Ltd Md.Mostafa Kamal B. Business Administration 2018-01-03T10:14:34Z 2018-01-03T10:14:34Z 2017 2017-12-06 Internship report ID 14304158 http://hdl.handle.net/10361/8903 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 40 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Omicon Group of Industries Ltd. Sales and marketing Lecture publications |
| spellingShingle |
Omicon Group of Industries Ltd. Sales and marketing Lecture publications Kamal, Md.Mostafa Sales distribution strategy of Lecture Publications Limited |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Mamoon, Mahreen |
| author_facet |
Mamoon, Mahreen Kamal, Md.Mostafa |
| format |
Internship report |
| author |
Kamal, Md.Mostafa |
| author_sort |
Kamal, Md.Mostafa |
| title |
Sales distribution strategy of Lecture Publications Limited |
| title_short |
Sales distribution strategy of Lecture Publications Limited |
| title_full |
Sales distribution strategy of Lecture Publications Limited |
| title_fullStr |
Sales distribution strategy of Lecture Publications Limited |
| title_full_unstemmed |
Sales distribution strategy of Lecture Publications Limited |
| title_sort |
sales distribution strategy of lecture publications limited |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/8903 |
| work_keys_str_mv |
AT kamalmdmostafa salesdistributionstrategyoflecturepublicationslimited |
| _version_ |
1814309761886191616 |