B2B sales strategies of freight forwarding industries- an in depth study of Kuehne + Nagel Bangladesh Limited

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.

Manylion Llyfryddiaeth
Prif Awdur: Anik, Ariful Mahbub
Awduron Eraill: Mamoon, Mahreen
Fformat: Internship report
Iaith:English
Cyhoeddwyd: BRAC University 2018
Pynciau:
Mynediad Ar-lein:http://hdl.handle.net/10361/8891
id 10361-8891
record_format dspace
spelling 10361-88912019-09-30T03:33:08Z B2B sales strategies of freight forwarding industries- an in depth study of Kuehne + Nagel Bangladesh Limited Anik, Ariful Mahbub Mamoon, Mahreen BRAC Business School, BRAC University Kuehne + Nagel Bangladesh Limited Freight Forwarder B2B This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 39). Internship is a mandatory requirement of my graduation program. As a student of Bachelor of business administration analyzing today’s business world is very crucial. It is necessary to go through all fields of knowledge, both theoretical and practical. After completing four years BBA program, I was sent out to have practical knowledge in business life as a part of my academic program. In this report I had tried to focus my both theoretical and practical knowledge regarding Sales team –both import and export of Kuehne + Nagel Bangladesh Limited. My internship topic is “B2B Sales Strategies of Freight Forwarding Industries- An in Depth Study of Kuehne+Nagel Bangladesh Limited”. “Freight Forwarder” is a firm specializing in arranging storage and shipping of merchandise on behalf of its shippers. Freight forwarders usually provide services like tracking transportation, negotiating freight charges, freight consolidation, cargo insurance, and filing of insurance claims etc. Freight forwarding undertakes the responsibility of arranging the transport from point of origin to destination. Kuehne + Nagel as a freight forwarding company, is financially strong, stable and independent. Their global logistics network, in-house expertise and the excellent customer service is proof of the company’s dedication as the market leader. In this whole report, I have tried to include all the experiences that I have gathered during my internship period at Kuehne+Nagel Bangladesh Limited. As I worked in the Sea freight section, my report is all about this department only for both import and export sectors. I have talked about B2B sales strategies, how the import and export operations run in the business, the main documents which are needed for these operations etc. I have also done the SWOT and PESTLE analysis of the company and lastly gave some recommendations and suggestions which can be helpful for the company for overcoming the lacking. Ariful Mahbub Anik B. Business Administration 2018-01-03T06:32:32Z 2018-01-03T06:32:32Z 2017 2017-12-06 Internship report ID 13104148 http://hdl.handle.net/10361/8891 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 39 pages application/pdf BRAC University
institution Brac University
collection Institutional Repository
language English
topic Kuehne + Nagel Bangladesh Limited
Freight Forwarder
B2B
spellingShingle Kuehne + Nagel Bangladesh Limited
Freight Forwarder
B2B
Anik, Ariful Mahbub
B2B sales strategies of freight forwarding industries- an in depth study of Kuehne + Nagel Bangladesh Limited
description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
author2 Mamoon, Mahreen
author_facet Mamoon, Mahreen
Anik, Ariful Mahbub
format Internship report
author Anik, Ariful Mahbub
author_sort Anik, Ariful Mahbub
title B2B sales strategies of freight forwarding industries- an in depth study of Kuehne + Nagel Bangladesh Limited
title_short B2B sales strategies of freight forwarding industries- an in depth study of Kuehne + Nagel Bangladesh Limited
title_full B2B sales strategies of freight forwarding industries- an in depth study of Kuehne + Nagel Bangladesh Limited
title_fullStr B2B sales strategies of freight forwarding industries- an in depth study of Kuehne + Nagel Bangladesh Limited
title_full_unstemmed B2B sales strategies of freight forwarding industries- an in depth study of Kuehne + Nagel Bangladesh Limited
title_sort b2b sales strategies of freight forwarding industries- an in depth study of kuehne + nagel bangladesh limited
publisher BRAC University
publishDate 2018
url http://hdl.handle.net/10361/8891
work_keys_str_mv AT anikarifulmahbub b2bsalesstrategiesoffreightforwardingindustriesanindepthstudyofkuehnenagelbangladeshlimited
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