Business development through digital marketing

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.

书目详细资料
主要作者: Rony, Yeasinur Rahman
其他作者: Al-Din, Zaheed Husein Mohammad
格式: Internship report
语言:English
出版: BRAC University 2018
主题:
在线阅读:http://hdl.handle.net/10361/8884
id 10361-8884
record_format dspace
spelling 10361-88842019-09-30T03:03:04Z Business development through digital marketing Rony, Yeasinur Rahman Al-Din, Zaheed Husein Mohammad BRAC Business School, BRAC University Business development Digital marketing HR department This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 26). I am Yeasinur Rahman Rony (13104065) of BRAC University. I have done my internship from Cookie Jar, a leading agency of Bangladesh. My internship was under the client service department. Throughout the time, I worked with different clients of the country. This report explains the importance of digital marketing to develop a business properly. Moreover, the report will help the reader to get an idea about the concept of digital marketing, their working methods and challenges they faces while developing a business. Title of the internship report is “Business Development through Digital Marketing” and objective of the internship report is to discover a convenient way to reach their customers and create brand awareness among them. Now a customer is more dependable to the information. Availability of internet is the main reason behind it. People search in web or social media before taking the final purchase decision. Moreover, the advertisement on digital platform helps a buyer to gather more information that they seek. This report will discuss a convenient way to reach customers and create brand awareness among them. Besides, the paper will find out the behavior of their target customers and set a roadmap to build a wonderful relationship which will help them to build a loyal group of customers. To conclude, this report is providing an impression to adopt digital platform to build a sustainable brand position and stand in the market Yeasinur Rahman Rony B. Business Administration 2018-01-03T05:15:09Z 2018-01-03T05:15:09Z 2017 2017-12-14 Internship report ID 13104065 http://hdl.handle.net/10361/8884 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission 26 pages application/pdf BRAC University
institution Brac University
collection Institutional Repository
language English
topic Business development
Digital marketing
HR department
spellingShingle Business development
Digital marketing
HR department
Rony, Yeasinur Rahman
Business development through digital marketing
description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
author2 Al-Din, Zaheed Husein Mohammad
author_facet Al-Din, Zaheed Husein Mohammad
Rony, Yeasinur Rahman
format Internship report
author Rony, Yeasinur Rahman
author_sort Rony, Yeasinur Rahman
title Business development through digital marketing
title_short Business development through digital marketing
title_full Business development through digital marketing
title_fullStr Business development through digital marketing
title_full_unstemmed Business development through digital marketing
title_sort business development through digital marketing
publisher BRAC University
publishDate 2018
url http://hdl.handle.net/10361/8884
work_keys_str_mv AT ronyyeasinurrahman businessdevelopmentthroughdigitalmarketing
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