ACI Logistics Limited- campaign analysis & effectiveness
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| 語言: | English |
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BRAC University
2018
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| 在線閱讀: | http://hdl.handle.net/10361/8883 |
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10361-88832019-09-30T03:01:38Z ACI Logistics Limited- campaign analysis & effectiveness Farhad, Khandaker Saif Billah, N.M. Baki BRAC Business School, BRAC University ACI Logistics Limited Marketing Retail industry This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 43). ACI group is one of the largest conglomerates in the country with businesses in pharmaceuticals, agriculture, consumer products etc. However, SHWAPNO is a business unit of ACI Logistics Limited. SHWAPNO is the largest retail company in Bangladesh currently holding a share of 35% of the retail industry. Inaugurated in 2008, SHWAPNO now has over 53 outlets and 1600 employees spread across the country. SHWAPNO enjoys a higher amount of market share than its competitors such as Agora and Meena bazaar. Agora and Meena Bazar entered this industry earlier mostly because of visionary leadership and innovative strategies employed by the company. Even though Meena Bazaar, Agora hold several advantages over SHWAPNO. None of these companies have been able to emulate the success of SHWAPNO‟s business model and market positioning. SHWAPNO‟s brief history is fraught with challenges, successes, and ups and down. Being a Retail Chain store, all through the year there are continuation of several campaigns in Shwapno. The most effective ones are the Discount Campaigns. From historical statistical graphs & charts, Discount campaigns are the one responsible for the highest amount of footfall generation. The report descriptively discusses the campaign analysis procedure , which are been followed and implemented by the analytics department of the ACI Logistics Limited and the effectiveness of these analytical procedures. At the end of the report , a procedure for a better analytical system has recommended with the approval of the Manager of Business Analytics Department Of ACI Logistics Ltd. Khandaker Saif Farhad B. Business Administration 2018-01-03T05:00:17Z 2018-01-03T05:00:17Z 2017 2017-08-25 Internship report ID 14204093 http://hdl.handle.net/10361/8883 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 43 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
ACI Logistics Limited Marketing Retail industry |
| spellingShingle |
ACI Logistics Limited Marketing Retail industry Farhad, Khandaker Saif ACI Logistics Limited- campaign analysis & effectiveness |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Billah, N.M. Baki |
| author_facet |
Billah, N.M. Baki Farhad, Khandaker Saif |
| format |
Internship report |
| author |
Farhad, Khandaker Saif |
| author_sort |
Farhad, Khandaker Saif |
| title |
ACI Logistics Limited- campaign analysis & effectiveness |
| title_short |
ACI Logistics Limited- campaign analysis & effectiveness |
| title_full |
ACI Logistics Limited- campaign analysis & effectiveness |
| title_fullStr |
ACI Logistics Limited- campaign analysis & effectiveness |
| title_full_unstemmed |
ACI Logistics Limited- campaign analysis & effectiveness |
| title_sort |
aci logistics limited- campaign analysis & effectiveness |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/8883 |
| work_keys_str_mv |
AT farhadkhandakersaif acilogisticslimitedcampaignanalysiseffectiveness |
| _version_ |
1814308306952388608 |