Brand theories practiced by British American Tobacco Bangladesh
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Formaat: | Internship report |
| Taal: | English |
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BRAC University
2018
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| Online toegang: | http://hdl.handle.net/10361/8875 |
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10361-88752019-09-30T03:33:19Z Brand theories practiced by British American Tobacco Bangladesh Haque, A.K.M. Azimul Ullah, G. M. Shafayet BRAC Business School, BRAC University British American Tobacco Bangladesh Branding (Marketing) This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (pages 37-38). British American Tobacco has been operating worldwide for more than 100 years. Being one of the major concerns of BAT Group, British American Tobacco Bangladesh is carrying the legacy by becoming the market leader in cigarette industry of Bangladesh. With the rampant growth in cigarette sales from 1997 to 2010, this organization is effectively cultivating the profit out of this industry. However, having restriction from the government in any sort of marketing communication, British American Tobacco Bangladesh is overcoming the challenges with their strong branding implementations. This report scrutinizes the different branding theories which have been applied by the different brands of this organization. The report contains comparative analysis of the cigarette brands of Bangladesh. In addition, it also focuses on the branding strategies of BATB to reach up to the minds of the consumers. With the effective implementation of the immutable laws of branding, BATB occupies a great deal of mindshare and it helps to grow the brand equity as well. This report also puts the light on the well designed brand elements of all the segments which has helped BATB to get an edge over the existing competitors of cigarette industry in Bangladesh. A.K.M. Azimul Haque B. Business Administration 2018-01-03T03:23:09Z 2018-01-03T03:23:09Z 2017 2017-05-06 Internship report ID 13104165 http://hdl.handle.net/10361/8875 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 38 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
British American Tobacco Bangladesh Branding (Marketing) |
| spellingShingle |
British American Tobacco Bangladesh Branding (Marketing) Haque, A.K.M. Azimul Brand theories practiced by British American Tobacco Bangladesh |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Ullah, G. M. Shafayet |
| author_facet |
Ullah, G. M. Shafayet Haque, A.K.M. Azimul |
| format |
Internship report |
| author |
Haque, A.K.M. Azimul |
| author_sort |
Haque, A.K.M. Azimul |
| title |
Brand theories practiced by British American Tobacco Bangladesh |
| title_short |
Brand theories practiced by British American Tobacco Bangladesh |
| title_full |
Brand theories practiced by British American Tobacco Bangladesh |
| title_fullStr |
Brand theories practiced by British American Tobacco Bangladesh |
| title_full_unstemmed |
Brand theories practiced by British American Tobacco Bangladesh |
| title_sort |
brand theories practiced by british american tobacco bangladesh |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/8875 |
| work_keys_str_mv |
AT haqueakmazimul brandtheoriespracticedbybritishamericantobaccobangladesh |
| _version_ |
1814308445972594688 |