Consumer perception and promotional activities of Chopstick Instant Noodles
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Aineistotyyppi: | Internship report |
| Kieli: | English |
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BRAC University
2018
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| Linkit: | http://hdl.handle.net/10361/8866 |
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10361-8866 |
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10361-88662019-09-30T03:22:12Z Consumer perception and promotional activities of Chopstick Instant Noodles Mahmud, Chisty Islam, Md. Tamzidul BRAC Business School, BRAC University Chopstick Instant Noodles Square Food & Square Food and Beverage Ltd (SFBL) Market communication Promotional activities This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 35). I have prepared this report based on my 3 months experience as an intern at Square Food & Square Food and Beverage Ltd (SFBL) is a sister concern of SQUARE Group, one of the leading companies of Bangladesh. With a strong product line and a flagship brand “Radhuni”, the company has been dominating the domestic market for a while. Recently, the company have introduced a new brand namely “Chopstick” which is a type of instant noodles. With numerous competitors and strong competitive brand like “maggi”, Square Food and Beverage Ltd has dared to face the challenge. In late January 2016, the launching of the product was complete. However, a new brand must be recognized well enough by the customers before the company starts making profit from it. As such, the market communication is a prime concern for now for SFBL. The elements of promotional mix are the key tool to introduce the brand to customers. Alongside the promotional mix, the authority has strictly monitored various personal and non-personal channels of communication to assess which channel will be best suited at this stage. Here in this report, I have elaborately talked about all the promotional activities and customers perceptions about Chopstick Instant Noodles Chisty Mahmud B. Business Administration 2018-01-02T08:55:53Z 2018-01-02T08:55:53Z 2017 2017-08-13 Internship report ID 14304155 http://hdl.handle.net/10361/8866 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 38 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Chopstick Instant Noodles Square Food & Square Food and Beverage Ltd (SFBL) Market communication Promotional activities |
| spellingShingle |
Chopstick Instant Noodles Square Food & Square Food and Beverage Ltd (SFBL) Market communication Promotional activities Mahmud, Chisty Consumer perception and promotional activities of Chopstick Instant Noodles |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Islam, Md. Tamzidul |
| author_facet |
Islam, Md. Tamzidul Mahmud, Chisty |
| format |
Internship report |
| author |
Mahmud, Chisty |
| author_sort |
Mahmud, Chisty |
| title |
Consumer perception and promotional activities of Chopstick Instant Noodles |
| title_short |
Consumer perception and promotional activities of Chopstick Instant Noodles |
| title_full |
Consumer perception and promotional activities of Chopstick Instant Noodles |
| title_fullStr |
Consumer perception and promotional activities of Chopstick Instant Noodles |
| title_full_unstemmed |
Consumer perception and promotional activities of Chopstick Instant Noodles |
| title_sort |
consumer perception and promotional activities of chopstick instant noodles |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/8866 |
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AT mahmudchisty consumerperceptionandpromotionalactivitiesofchopstickinstantnoodles |
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