Analysis work of brand marketing and communication division and its outcome

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.

Detalles Bibliográficos
Autor principal: Naz, Susana Farha
Otros Autores: Ahmed, Md.Shamim
Formato: Internship report
Lenguaje:English
Publicado: BRAC University 2018
Materias:
Acceso en línea:http://hdl.handle.net/10361/8830
id 10361-8830
record_format dspace
spelling 10361-88302019-09-30T03:12:37Z Analysis work of brand marketing and communication division and its outcome Naz, Susana Farha Ahmed, Md.Shamim BRAC Business School, BRAC University Brand marketing LankaBangla Finance Limited Non-banking financial institution This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 28). The report I am submitting here is on LankaBangla Finance Limited which is one of the leading integrated non-banking financial institution in the country. The main purpose of this report was to demonstrate the internship experience which would help me to understand the functionality, efficiency, and its effectiveness of the industry as well as the organization. But to properly do this, I have conducted analysis of brand marketing and communication divisions work. In conducting the analysis, I have been able to determine the core competencies which are: strong customer base, specialized service and quality employees. For last three months I worked in this organization and learned many things. I asked for new things and at the same time I tried to understand the overall procedure of the company. This report also enlightens my personal development, lesson learnt from internship, difficulties faced, difference between expectation & reality and above all its influence in my career Susana Farha Naz B. Business Administration 2018-01-02T03:16:55Z 2018-01-02T03:16:55Z 2017 2017-12-07 Internship report ID 12204020 http://hdl.handle.net/10361/8830 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 28 pages application/pdf BRAC University
institution Brac University
collection Institutional Repository
language English
topic Brand marketing
LankaBangla Finance Limited
Non-banking financial institution
spellingShingle Brand marketing
LankaBangla Finance Limited
Non-banking financial institution
Naz, Susana Farha
Analysis work of brand marketing and communication division and its outcome
description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
author2 Ahmed, Md.Shamim
author_facet Ahmed, Md.Shamim
Naz, Susana Farha
format Internship report
author Naz, Susana Farha
author_sort Naz, Susana Farha
title Analysis work of brand marketing and communication division and its outcome
title_short Analysis work of brand marketing and communication division and its outcome
title_full Analysis work of brand marketing and communication division and its outcome
title_fullStr Analysis work of brand marketing and communication division and its outcome
title_full_unstemmed Analysis work of brand marketing and communication division and its outcome
title_sort analysis work of brand marketing and communication division and its outcome
publisher BRAC University
publishDate 2018
url http://hdl.handle.net/10361/8830
work_keys_str_mv AT nazsusanafarha analysisworkofbrandmarketingandcommunicationdivisionanditsoutcome
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