A study on planning for Agility (P4A): a unique media planning framework of Mindshare Global
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Formato: | Internship report |
| Lenguaje: | English |
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BRAC University
2018
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| Acceso en línea: | http://hdl.handle.net/10361/8788 |
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10361-8788 |
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10361-87882019-09-30T03:08:39Z A study on planning for Agility (P4A): a unique media planning framework of Mindshare Global Mahfuz, Karishma Ullah, G.M. Shafayet BRAC Business School, BRAC University Mindshare Global Group M WPP Service media company Media planning This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 27). The research has been carried out as a part of the BBA program in BRAC University and submitted as a part of the Internship Program of the researcher. The researcher is currently working in the content and planning department of the organization as a marketer of different brands in the digital platform. The company mainly deals with media planning, media buying and digital implemented in the social media landscape. Modern era is the era of advertising and the probability of success of advertising is not only decided by the quality of creative. The practice of media planning, buying and implementation play a vital role for successful campaign to get the optimum result from advertising. There has been a large scale of expenditure behind television, radio and press media. To use the investment wisely media planning is done. In this study the researcher took an effort to not only explain the different roles of the organization as a pioneer in building brands in the industry, but also how brands are gradually becoming digitalized to ensure more interaction with audiences who remain mostly active in the digital platforms. Karishma Mahfuz B. Business Administration 2018-01-01T06:36:58Z 2018-01-01T06:36:58Z 2017 2017-05-07 Internship report ID 12204038 http://hdl.handle.net/10361/8788 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 27 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Mindshare Global Group M WPP Service media company Media planning |
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Mindshare Global Group M WPP Service media company Media planning Mahfuz, Karishma A study on planning for Agility (P4A): a unique media planning framework of Mindshare Global |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Ullah, G.M. Shafayet |
| author_facet |
Ullah, G.M. Shafayet Mahfuz, Karishma |
| format |
Internship report |
| author |
Mahfuz, Karishma |
| author_sort |
Mahfuz, Karishma |
| title |
A study on planning for Agility (P4A): a unique media planning framework of Mindshare Global |
| title_short |
A study on planning for Agility (P4A): a unique media planning framework of Mindshare Global |
| title_full |
A study on planning for Agility (P4A): a unique media planning framework of Mindshare Global |
| title_fullStr |
A study on planning for Agility (P4A): a unique media planning framework of Mindshare Global |
| title_full_unstemmed |
A study on planning for Agility (P4A): a unique media planning framework of Mindshare Global |
| title_sort |
study on planning for agility (p4a): a unique media planning framework of mindshare global |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/8788 |
| work_keys_str_mv |
AT mahfuzkarishma astudyonplanningforagilityp4aauniquemediaplanningframeworkofmindshareglobal AT mahfuzkarishma studyonplanningforagilityp4aauniquemediaplanningframeworkofmindshareglobal |
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