Service marketing overview of BRAC Communication department as a support unit
This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2017.
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| Médium: | Internship report |
| Jazyk: | English |
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BRAC University
2018
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| On-line přístup: | http://hdl.handle.net/10361/8781 |
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10361-8781 |
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10361-87812019-09-30T03:07:59Z Service marketing overview of BRAC Communication department as a support unit Sharker, Md Nazibul Islam Aziz, Dr. Mohammed Tareque BRAC Business School, BRAC University Marketing Design service Communication This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (pages 30-32). BRAC being one of the leading development organizations in the word is pioneer for developing and implementing anti-poverty solution and interventions. Its self-sustainable model mostly plays the win win situation to create long term intervention in communities or countries. One of the cores for such self-sustaining interventions is cost effective management and systems. Where the programs run in a self-entity model and to provide day to day operational service there are some core support program to provide operational support. BRAC Communication department is one of the support programs that provide all necessary communication and outreach related support for the development programs across the organization. Where a traditional or in most development agency maintain a communication wing within the development programs. This in most cases increase the operational cost but in BRAC having a central support system for communication related works for all the program is one of the cost efficient trigger. This study attempts to explore the service marketing dimension of BRAC Communication department in contrast to the current practices and service GAPs. Md Nazibul Islam Sharker M. Business Administration 2018-01-01T04:52:07Z 2018-01-01T04:52:07Z 2017 2017-01-31 Internship report ID 13264071 http://hdl.handle.net/10361/8781 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 32 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Marketing Design service Communication |
| spellingShingle |
Marketing Design service Communication Sharker, Md Nazibul Islam Service marketing overview of BRAC Communication department as a support unit |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2017. |
| author2 |
Aziz, Dr. Mohammed Tareque |
| author_facet |
Aziz, Dr. Mohammed Tareque Sharker, Md Nazibul Islam |
| format |
Internship report |
| author |
Sharker, Md Nazibul Islam |
| author_sort |
Sharker, Md Nazibul Islam |
| title |
Service marketing overview of BRAC Communication department as a support unit |
| title_short |
Service marketing overview of BRAC Communication department as a support unit |
| title_full |
Service marketing overview of BRAC Communication department as a support unit |
| title_fullStr |
Service marketing overview of BRAC Communication department as a support unit |
| title_full_unstemmed |
Service marketing overview of BRAC Communication department as a support unit |
| title_sort |
service marketing overview of brac communication department as a support unit |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/8781 |
| work_keys_str_mv |
AT sharkermdnazibulislam servicemarketingoverviewofbraccommunicationdepartmentasasupportunit |
| _version_ |
1814307331280732160 |