Marketing campaigns and activities of Nescafe and Coffee Mate
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Idioma: | English |
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BRAC University
2017
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| Acesso em linha: | http://hdl.handle.net/10361/8775 |
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10361-87752019-09-30T03:04:14Z Marketing campaigns and activities of Nescafe and Coffee Mate Ahmed, Saadman Mohammed Al- Din, Zaheed Husein BRAC Business School, BRAC University Campaign activities Nescafe Coffee mate This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (pages 34). This internship report has the study of the organization Nestlé Bangladesh Limited. Nestlé started its journey in Bangladesh in 1994. I was privileged to get appointed in the Marketing function of Nestlé Bangladesh Limited. This has given the opportunity to acquire a closer understanding of the marketing process and the activities of NESCAFE and COFFEE MATE. Nestlé Bangladesh Limited has five categories of Brand in their portfolio. The categories are Dairy, Food, Beverages, Breakfast Cereals and Nestlé Professional. NESCAFE and COFFEE MATE are in the beverages category. The objective of the marketing function is to keep consumers engaged, updated and cared for focusing in almost all channels of marketing to be as consumer centric as possible. It comprises of three key players: Business (Brand Team), Category Channel and Sales Development (CCSD) team and Field Sales Team (FST). The marketing team is responsible for planning and developing campaigns, promotional activities in all available channels aligned with sales force in order to penetrate market and help reach sales KPI’s. The main purpose of this report is to analyze the marketing activities put forward to develop brand value in a market still in growth period. The report contains some marketing activities that I have personally experienced. It contains results, channels used and the purpose of the marketing campaigns and activities. B. Business Administration 2017-12-31T10:31:58Z 2017-12-31T10:31:58Z 2017 2017-12-13 Internship report ID 13104051 http://hdl.handle.net/10361/8775 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 34 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Campaign activities Nescafe Coffee mate |
| spellingShingle |
Campaign activities Nescafe Coffee mate Ahmed, Saadman Marketing campaigns and activities of Nescafe and Coffee Mate |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Mohammed Al- Din, Zaheed Husein |
| author_facet |
Mohammed Al- Din, Zaheed Husein Ahmed, Saadman |
| format |
Internship report |
| author |
Ahmed, Saadman |
| author_sort |
Ahmed, Saadman |
| title |
Marketing campaigns and activities of Nescafe and Coffee Mate |
| title_short |
Marketing campaigns and activities of Nescafe and Coffee Mate |
| title_full |
Marketing campaigns and activities of Nescafe and Coffee Mate |
| title_fullStr |
Marketing campaigns and activities of Nescafe and Coffee Mate |
| title_full_unstemmed |
Marketing campaigns and activities of Nescafe and Coffee Mate |
| title_sort |
marketing campaigns and activities of nescafe and coffee mate |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8775 |
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AT ahmedsaadman marketingcampaignsandactivitiesofnescafeandcoffeemate |
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