Consumer perception towards Bulk SMS for the marketing of various products/services of Robi Axiata Limited
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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BRAC University
2017
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| Rochtain ar líne: | http://hdl.handle.net/10361/8772 |
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10361-8772 |
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10361-87722019-09-30T03:03:31Z Consumer perception towards Bulk SMS for the marketing of various products/services of Robi Axiata Limited Antu, Fahadul Islam Choudhury, Mr. Ahmed Abir BRAC Business School, BRAC University SMS marketing Bulk SMS Robi Axiata Limited This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (pages 8). The development of Bulk SMS marketing by operators to reach out to their customers regarding various products and services in Bangladesh is eye caching. The aim of this research is to get the insight of the consumer’s perception on Bulk SMS marketing by Robi Axiata limited for their products and services focused towards Robi users. I have identified three major variables that lead to consumer perception on Bulk SMS marketing through secondary research and the survey questions were developed based on that. The variables are increased frequency of Bulk SMS, age relation towards bulk SMS and message relevance to the individual consumers, also one dependent variable which is consumer perception. This research found that increased frequency and age of the consumers are the two dominant factors that have a greater influence on Consumer perception towards Bulk SMS for the marketing of various products/services of Robi Axiata Limited. Fahadul Islam Antu B. Business Administration 2017-12-31T09:39:15Z 2017-12-31T09:39:15Z 2017-12-07 Internship report ID 13204021 http://hdl.handle.net/10361/8772 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 20 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
SMS marketing Bulk SMS Robi Axiata Limited |
| spellingShingle |
SMS marketing Bulk SMS Robi Axiata Limited Antu, Fahadul Islam Consumer perception towards Bulk SMS for the marketing of various products/services of Robi Axiata Limited |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Choudhury, Mr. Ahmed Abir |
| author_facet |
Choudhury, Mr. Ahmed Abir Antu, Fahadul Islam |
| format |
Internship report |
| author |
Antu, Fahadul Islam |
| author_sort |
Antu, Fahadul Islam |
| title |
Consumer perception towards Bulk SMS for the marketing of various products/services of Robi Axiata Limited |
| title_short |
Consumer perception towards Bulk SMS for the marketing of various products/services of Robi Axiata Limited |
| title_full |
Consumer perception towards Bulk SMS for the marketing of various products/services of Robi Axiata Limited |
| title_fullStr |
Consumer perception towards Bulk SMS for the marketing of various products/services of Robi Axiata Limited |
| title_full_unstemmed |
Consumer perception towards Bulk SMS for the marketing of various products/services of Robi Axiata Limited |
| title_sort |
consumer perception towards bulk sms for the marketing of various products/services of robi axiata limited |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8772 |
| work_keys_str_mv |
AT antufahadulislam consumerperceptiontowardsbulksmsforthemarketingofvariousproductsservicesofrobiaxiatalimited |
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1814308669284679680 |