Analysis of consumer satisfaction level on bKash Limited as a mobile financial service provider
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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10361-87662019-09-30T03:00:49Z Analysis of consumer satisfaction level on bKash Limited as a mobile financial service provider Mannan, Afrita Ghani, Ariful BRAC Business School, BRAC University bKash Limited Personnel management Customer satisfaction This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 52). bKash Limited is a subsidiary of BRAC Bank. It was first originated in 2010 as a joint venture between BRAC Bank Limited, Bangladesh and Money in Motion LLC, USA. Mainly it is a private limited company which is created especially to provide mobile financial services in Bangladesh. Its mission is to provide affordable, suitable, convenient and consistent financial service towards the consumers. More than 70 people among each 100 of the population of the country live in rural areas where access of the formal financial services is difficult. But these are the people mostly in need of such services. And that is why bKash’s main focus is to serve the deep rural people. bKash is promising their user’s to make life more easy and comfortable day by day by providing attractive and extraordinary products and services. bKash is proud to serve more than three (3) crore of it’s consumers through a number of two (2) lac agents. Consumers can now send money anywhere, pay bill, shop and buy airtime through bKash. bKash provides some core and experiential benefits to their users. bKash ensures it’s users to be fast, secure, convenient, affordable and nationwide. This report contains a brief finding of the consumer satisfaction on the products and services of bKash Limited. The history and organizational background of bKash is also summarized in the report. Moreover, a survey report, analysis and its finding have been included to reach to a result and find some recommendations about the consumer satisfaction of bKash Limited. Furthermore, I have also included each and every detail of the tasks and responsibilities that I had to follow within my three months long internship period. There is a brief informational summary on my department as well as about it’s hierarchy. Adding to that I have also included the extended tasks and responsibilities that I had to follow within the period. Afrita Mannan B. Business Administration 2017-12-31T08:35:08Z 2017-12-31T08:35:08Z 2017 2017-08-29 Internship report ID 13104215 http://hdl.handle.net/10361/8766 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 56 pages application/pdf BRAC University |
institution |
Brac University |
collection |
Institutional Repository |
language |
English |
topic |
bKash Limited Personnel management Customer satisfaction |
spellingShingle |
bKash Limited Personnel management Customer satisfaction Mannan, Afrita Analysis of consumer satisfaction level on bKash Limited as a mobile financial service provider |
description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
author2 |
Ghani, Ariful |
author_facet |
Ghani, Ariful Mannan, Afrita |
format |
Internship report |
author |
Mannan, Afrita |
author_sort |
Mannan, Afrita |
title |
Analysis of consumer satisfaction level on bKash Limited as a mobile financial service provider |
title_short |
Analysis of consumer satisfaction level on bKash Limited as a mobile financial service provider |
title_full |
Analysis of consumer satisfaction level on bKash Limited as a mobile financial service provider |
title_fullStr |
Analysis of consumer satisfaction level on bKash Limited as a mobile financial service provider |
title_full_unstemmed |
Analysis of consumer satisfaction level on bKash Limited as a mobile financial service provider |
title_sort |
analysis of consumer satisfaction level on bkash limited as a mobile financial service provider |
publisher |
BRAC University |
publishDate |
2017 |
url |
http://hdl.handle.net/10361/8766 |
work_keys_str_mv |
AT mannanafrita analysisofconsumersatisfactionlevelonbkashlimitedasamobilefinancialserviceprovider |
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