Analysis of consumer satisfaction level on bKash Limited as a mobile financial service provider

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.

Bibliografski detalji
Glavni autor: Mannan, Afrita
Daljnji autori: Ghani, Ariful
Format: Internship report
Jezik:English
Izdano: BRAC University 2017
Teme:
Online pristup:http://hdl.handle.net/10361/8766
id 10361-8766
record_format dspace
spelling 10361-87662019-09-30T03:00:49Z Analysis of consumer satisfaction level on bKash Limited as a mobile financial service provider Mannan, Afrita Ghani, Ariful BRAC Business School, BRAC University bKash Limited Personnel management Customer satisfaction This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 52). bKash Limited is a subsidiary of BRAC Bank. It was first originated in 2010 as a joint venture between BRAC Bank Limited, Bangladesh and Money in Motion LLC, USA. Mainly it is a private limited company which is created especially to provide mobile financial services in Bangladesh. Its mission is to provide affordable, suitable, convenient and consistent financial service towards the consumers. More than 70 people among each 100 of the population of the country live in rural areas where access of the formal financial services is difficult. But these are the people mostly in need of such services. And that is why bKash’s main focus is to serve the deep rural people. bKash is promising their user’s to make life more easy and comfortable day by day by providing attractive and extraordinary products and services. bKash is proud to serve more than three (3) crore of it’s consumers through a number of two (2) lac agents. Consumers can now send money anywhere, pay bill, shop and buy airtime through bKash. bKash provides some core and experiential benefits to their users. bKash ensures it’s users to be fast, secure, convenient, affordable and nationwide. This report contains a brief finding of the consumer satisfaction on the products and services of bKash Limited. The history and organizational background of bKash is also summarized in the report. Moreover, a survey report, analysis and its finding have been included to reach to a result and find some recommendations about the consumer satisfaction of bKash Limited. Furthermore, I have also included each and every detail of the tasks and responsibilities that I had to follow within my three months long internship period. There is a brief informational summary on my department as well as about it’s hierarchy. Adding to that I have also included the extended tasks and responsibilities that I had to follow within the period. Afrita Mannan B. Business Administration 2017-12-31T08:35:08Z 2017-12-31T08:35:08Z 2017 2017-08-29 Internship report ID 13104215 http://hdl.handle.net/10361/8766 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 56 pages application/pdf BRAC University
institution Brac University
collection Institutional Repository
language English
topic bKash Limited
Personnel management
Customer satisfaction
spellingShingle bKash Limited
Personnel management
Customer satisfaction
Mannan, Afrita
Analysis of consumer satisfaction level on bKash Limited as a mobile financial service provider
description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
author2 Ghani, Ariful
author_facet Ghani, Ariful
Mannan, Afrita
format Internship report
author Mannan, Afrita
author_sort Mannan, Afrita
title Analysis of consumer satisfaction level on bKash Limited as a mobile financial service provider
title_short Analysis of consumer satisfaction level on bKash Limited as a mobile financial service provider
title_full Analysis of consumer satisfaction level on bKash Limited as a mobile financial service provider
title_fullStr Analysis of consumer satisfaction level on bKash Limited as a mobile financial service provider
title_full_unstemmed Analysis of consumer satisfaction level on bKash Limited as a mobile financial service provider
title_sort analysis of consumer satisfaction level on bkash limited as a mobile financial service provider
publisher BRAC University
publishDate 2017
url http://hdl.handle.net/10361/8766
work_keys_str_mv AT mannanafrita analysisofconsumersatisfactionlevelonbkashlimitedasamobilefinancialserviceprovider
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