Different Touch - focusing on campaign
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Iaith: | English |
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BRAC University
2017
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| Mynediad Ar-lein: | http://hdl.handle.net/10361/8761 |
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10361-8761 |
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10361-87612019-09-30T02:56:46Z Different Touch - focusing on campaign Ahmed, Saif Haque, Shamim Ehsanul BRAC Business School, BRAC University Different Touch Aparajeyo-Bangladesh (AB) Street children in Bangladesh This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 27). The internship report focuses on the experience I have gathered being an intern in the Marketing department of Different Touch which is the working for many renowned national and multinational brands. I have mostly looked into the marketing campaign that Different Touch worked on. Different Touch has always provided quality service since its inception in 1997. The company’s operations include a huge number of services which they deliver using different medium. I have shared a detailed insight about my work experience at Different Touch along with a detailed job description where I had to work with local government, conducting research through visits and periodic surveys, brainstorming, planning and implementing ideas on how to execute Different Touch's services in the best possible manner. I have written about the project I worked on such as “Street Drama”, “Pohela Boishakh Road Show”, “Documentary on Prime Minister Sheikh Hasina ’s Vow- No Children to be left on the Streets.” for Aparajeyo Bangladesh, an NGO working for safety of street children. I have worked on planning and positioning the campaign so as to make the message more effective and also to retain these campaigns in the consumers' mindsets. I have also mentioned about how the message and positioning of the message was done for these projects in an attempt to make the brands more retain these brands in the consumers' mindsets. Saif Ahmed B. Business Administration 2017-12-31T06:31:46Z 2017-12-31T06:31:46Z 2017 2017-11-05 Internship report ID 11204029 http://hdl.handle.net/10361/8761 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 27 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Different Touch Aparajeyo-Bangladesh (AB) Street children in Bangladesh |
| spellingShingle |
Different Touch Aparajeyo-Bangladesh (AB) Street children in Bangladesh Ahmed, Saif Different Touch - focusing on campaign |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Haque, Shamim Ehsanul |
| author_facet |
Haque, Shamim Ehsanul Ahmed, Saif |
| format |
Internship report |
| author |
Ahmed, Saif |
| author_sort |
Ahmed, Saif |
| title |
Different Touch - focusing on campaign |
| title_short |
Different Touch - focusing on campaign |
| title_full |
Different Touch - focusing on campaign |
| title_fullStr |
Different Touch - focusing on campaign |
| title_full_unstemmed |
Different Touch - focusing on campaign |
| title_sort |
different touch - focusing on campaign |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8761 |
| work_keys_str_mv |
AT ahmedsaif differenttouchfocusingoncampaign |
| _version_ |
1814309027353460736 |