Effect of digital media on consumer purchasing decision

Effect of digital media on consumer purchasing decision

This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.

Библиографические подробности
Главный автор:	Siddique, Rudmila
Другие авторы:	Chowdhury, Md. Hasan Maksud
Формат:	Internship report
Язык:	English
Опубликовано:	BRAC University 2017
Предметы:	Digital media Customer behavior Purchase behavior
Online-ссылка:	http://hdl.handle.net/10361/8741

Схожие документы

A study of the impact of electronic marketing on consumer’s purchasing behavior
по: Nizam, Md. Rashed
Опубликовано: (2018)

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
по: Ayon, Sadman Sakib
Опубликовано: (2024)

Daraz and 11.11- How it impacts on consumers purchase behavior
по: Habib, Hafsa
Опубликовано: (2024)

Exploring the factors affecting the decision of people to purchase magazine in Bangladesh
по: Pantho, Md. Humaun Kabir
Опубликовано: (2024)

The COVID-19's influence on customer purchasing behavior at foodpanda Bangladesh: New challenges and opportunities.
по: Mehzabin, Mubasshira
Опубликовано: (2024)

Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps
по: Karmaker, Samanta, и др.
Опубликовано: (2024)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
по: Sultana, Jesmin
Опубликовано: (2024)

Evaluating consumer purchasing behavior for Shawpno’s pet foods
по: Anzum, Humayra
Опубликовано: (2024)

Consumer behavioral intention on purchasing Omera LPG
по: Khan, Md. Javed
Опубликовано: (2019)

Dependence on social media in the Bangladesh market industry
по: Islam, Shayanton
Опубликовано: (2022)

Dependence on social media in the Bangladesh market industry
по: Monira, Sayeda Sirajum
Опубликовано: (2023)

Analysis and determination of consumer behavior on digital marketing
по: Masherafi, Nishat Rahman
Опубликовано: (2023)

Relationship of loyalty programs with customers’ purchase quantity and frequency
по: Islam, Ariful
Опубликовано: (2024)

A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour
по: Ahmed, Tamjid
Опубликовано: (2024)

The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh
по: Datta, Anubhav
Опубликовано: (2024)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
по: Chowdhury, Sunzid
Опубликовано: (2024)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
по: Rahman, Md. Zubair
Опубликовано: (2021)

Learning the cosmoses of digital media at The Tech Academy
по: Hossain, Mehjabin
Опубликовано: (2024)

Factors affecting online buying behavior of youngsters towards footwear industry of Bangladesh
по: Sayefuddin Rakib, Mustafa Hamid
Опубликовано: (2024)

Customers-purchase decision: a study on Aamra Networks Limited
по: Sarker, Brototi
Опубликовано: (2021)

Consumer behavior /
по: Hoyer, Wayne D.
Опубликовано: (1999)

Understanding the consumer /
по: Szmigin, Isabelle
Опубликовано: (2003)

Consumer behavior /
по: Hoyer, Wayne D.
Опубликовано: (2009)

Consumer behavior and managerial decision making /
по: Kardes, Frank R.
Опубликовано: (2002)

Social media dependence in Bangladesh buffet restaurant sectors
по: Promee, Nishat Shama
Опубликовано: (2023)

Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
по: Ullah, G. M. Shafayet, и др.
Опубликовано: (2016)

Loyalty & customer buying behavior during pandemic period
по: Rahman, Md. Hasinur
Опубликовано: (2023)

Consumer behavior : buying, having, and being /
по: Solomon, Michael R.
Опубликовано: (2011)

Customer engagement through social media
по: Ayaz, Mohammed
Опубликовано: (2024)

Consumer behavior : concepts and applications /
по: Loudon, David L.
Опубликовано: (1993)

Factors affecting customer purchase decision of Transom electronic product
по: Gazi, Salauddin
Опубликовано: (2017)

Consumer behaviour in a week /
по: Cave, Susan, 1949-
Опубликовано: (2001)

Understanding the consumer /
по: Parameswaran, M G.
Опубликовано: (2003)

Effectiveness of digital marketing through social media campaign
по: Chowdhury, Mumtarin Ashab
Опубликовано: (2018)

Cross-cultural analysis of digital marketing influence on consumer behavior for consel health
по: Dorji, Tandin
Опубликовано: (2024)

How to deliver effective customer service through social media
по: Hossain, Ifran
Опубликовано: (2017)

Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh
по: Niloy, Abid Hasan
Опубликовано: (2024)

Impacts on consumer behavior through online video advertisement
по: Bhuiyan, Anisul Islam
Опубликовано: (2021)

Consumer behavior : buying, having, and being /
по: Solomon, Michael R.
Опубликовано: (2002)

Consumer behavior : building marketing strategy /
по: Hawkins, Del I.
Опубликовано: (2004)