Effect of digital media on consumer purchasing decision

Effect of digital media on consumer purchasing decision

This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.

Opis bibliograficzny
1. autor:	Siddique, Rudmila
Kolejni autorzy:	Chowdhury, Md. Hasan Maksud
Format:	Internship report
Język:	English
Wydane:	BRAC University 2017
Hasła przedmiotowe:	Digital media Customer behavior Purchase behavior
Dostęp online:	http://hdl.handle.net/10361/8741

Podobne zapisy

A study of the impact of electronic marketing on consumer’s purchasing behavior
od: Nizam, Md. Rashed
Wydane: (2018)

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
od: Ayon, Sadman Sakib
Wydane: (2024)

Daraz and 11.11- How it impacts on consumers purchase behavior
od: Habib, Hafsa
Wydane: (2024)

Exploring the factors affecting the decision of people to purchase magazine in Bangladesh
od: Pantho, Md. Humaun Kabir
Wydane: (2024)

The COVID-19's influence on customer purchasing behavior at foodpanda Bangladesh: New challenges and opportunities.
od: Mehzabin, Mubasshira
Wydane: (2024)

Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps
od: Karmaker, Samanta, i wsp.
Wydane: (2024)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
od: Sultana, Jesmin
Wydane: (2024)

Evaluating consumer purchasing behavior for Shawpno’s pet foods
od: Anzum, Humayra
Wydane: (2024)

Consumer behavioral intention on purchasing Omera LPG
od: Khan, Md. Javed
Wydane: (2019)

Dependence on social media in the Bangladesh market industry
od: Islam, Shayanton
Wydane: (2022)

Dependence on social media in the Bangladesh market industry
od: Monira, Sayeda Sirajum
Wydane: (2023)

Analysis and determination of consumer behavior on digital marketing
od: Masherafi, Nishat Rahman
Wydane: (2023)

Relationship of loyalty programs with customers’ purchase quantity and frequency
od: Islam, Ariful
Wydane: (2024)

A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour
od: Ahmed, Tamjid
Wydane: (2024)

The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh
od: Datta, Anubhav
Wydane: (2024)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
od: Chowdhury, Sunzid
Wydane: (2024)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
od: Rahman, Md. Zubair
Wydane: (2021)

Learning the cosmoses of digital media at The Tech Academy
od: Hossain, Mehjabin
Wydane: (2024)

Factors affecting online buying behavior of youngsters towards footwear industry of Bangladesh
od: Sayefuddin Rakib, Mustafa Hamid
Wydane: (2024)

Customers-purchase decision: a study on Aamra Networks Limited
od: Sarker, Brototi
Wydane: (2021)

Consumer behavior /
od: Hoyer, Wayne D.
Wydane: (1999)

Understanding the consumer /
od: Szmigin, Isabelle
Wydane: (2003)

Consumer behavior /
od: Hoyer, Wayne D.
Wydane: (2009)

Consumer behavior and managerial decision making /
od: Kardes, Frank R.
Wydane: (2002)

Social media dependence in Bangladesh buffet restaurant sectors
od: Promee, Nishat Shama
Wydane: (2023)

Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
od: Ullah, G. M. Shafayet, i wsp.
Wydane: (2016)

Loyalty & customer buying behavior during pandemic period
od: Rahman, Md. Hasinur
Wydane: (2023)

Consumer behavior : buying, having, and being /
od: Solomon, Michael R.
Wydane: (2011)

Customer engagement through social media
od: Ayaz, Mohammed
Wydane: (2024)

Consumer behavior : concepts and applications /
od: Loudon, David L.
Wydane: (1993)

Factors affecting customer purchase decision of Transom electronic product
od: Gazi, Salauddin
Wydane: (2017)

Consumer behaviour in a week /
od: Cave, Susan, 1949-
Wydane: (2001)

Understanding the consumer /
od: Parameswaran, M G.
Wydane: (2003)

Effectiveness of digital marketing through social media campaign
od: Chowdhury, Mumtarin Ashab
Wydane: (2018)

Cross-cultural analysis of digital marketing influence on consumer behavior for consel health
od: Dorji, Tandin
Wydane: (2024)

How to deliver effective customer service through social media
od: Hossain, Ifran
Wydane: (2017)

Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh
od: Niloy, Abid Hasan
Wydane: (2024)

Impacts on consumer behavior through online video advertisement
od: Bhuiyan, Anisul Islam
Wydane: (2021)

Consumer behavior : buying, having, and being /
od: Solomon, Michael R.
Wydane: (2002)

Consumer behavior : building marketing strategy /
od: Hawkins, Del I.
Wydane: (2004)