Effect of digital media on consumer purchasing decision

Effect of digital media on consumer purchasing decision

This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.

Bibliografische gegevens
Hoofdauteur:	Siddique, Rudmila
Andere auteurs:	Chowdhury, Md. Hasan Maksud
Formaat:	Internship report
Taal:	English
Gepubliceerd in:	BRAC University 2017
Onderwerpen:	Digital media Customer behavior Purchase behavior
Online toegang:	http://hdl.handle.net/10361/8741

Gelijkaardige items

A study of the impact of electronic marketing on consumer’s purchasing behavior
door: Nizam, Md. Rashed
Gepubliceerd in: (2018)

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
door: Ayon, Sadman Sakib
Gepubliceerd in: (2024)

Daraz and 11.11- How it impacts on consumers purchase behavior
door: Habib, Hafsa
Gepubliceerd in: (2024)

Exploring the factors affecting the decision of people to purchase magazine in Bangladesh
door: Pantho, Md. Humaun Kabir
Gepubliceerd in: (2024)

The COVID-19's influence on customer purchasing behavior at foodpanda Bangladesh: New challenges and opportunities.
door: Mehzabin, Mubasshira
Gepubliceerd in: (2024)

Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps
door: Karmaker, Samanta, et al.
Gepubliceerd in: (2024)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
door: Sultana, Jesmin
Gepubliceerd in: (2024)

Evaluating consumer purchasing behavior for Shawpno’s pet foods
door: Anzum, Humayra
Gepubliceerd in: (2024)

Consumer behavioral intention on purchasing Omera LPG
door: Khan, Md. Javed
Gepubliceerd in: (2019)

Dependence on social media in the Bangladesh market industry
door: Islam, Shayanton
Gepubliceerd in: (2022)

Dependence on social media in the Bangladesh market industry
door: Monira, Sayeda Sirajum
Gepubliceerd in: (2023)

Analysis and determination of consumer behavior on digital marketing
door: Masherafi, Nishat Rahman
Gepubliceerd in: (2023)

Relationship of loyalty programs with customers’ purchase quantity and frequency
door: Islam, Ariful
Gepubliceerd in: (2024)

A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour
door: Ahmed, Tamjid
Gepubliceerd in: (2024)

The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh
door: Datta, Anubhav
Gepubliceerd in: (2024)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
door: Chowdhury, Sunzid
Gepubliceerd in: (2024)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
door: Rahman, Md. Zubair
Gepubliceerd in: (2021)

Learning the cosmoses of digital media at The Tech Academy
door: Hossain, Mehjabin
Gepubliceerd in: (2024)

Factors affecting online buying behavior of youngsters towards footwear industry of Bangladesh
door: Sayefuddin Rakib, Mustafa Hamid
Gepubliceerd in: (2024)

Customers-purchase decision: a study on Aamra Networks Limited
door: Sarker, Brototi
Gepubliceerd in: (2021)

Consumer behavior /
door: Hoyer, Wayne D.
Gepubliceerd in: (1999)

Understanding the consumer /
door: Szmigin, Isabelle
Gepubliceerd in: (2003)

Consumer behavior /
door: Hoyer, Wayne D.
Gepubliceerd in: (2009)

Consumer behavior and managerial decision making /
door: Kardes, Frank R.
Gepubliceerd in: (2002)

Social media dependence in Bangladesh buffet restaurant sectors
door: Promee, Nishat Shama
Gepubliceerd in: (2023)

Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
door: Ullah, G. M. Shafayet, et al.
Gepubliceerd in: (2016)

Loyalty & customer buying behavior during pandemic period
door: Rahman, Md. Hasinur
Gepubliceerd in: (2023)

Consumer behavior : buying, having, and being /
door: Solomon, Michael R.
Gepubliceerd in: (2011)

Customer engagement through social media
door: Ayaz, Mohammed
Gepubliceerd in: (2024)

Consumer behavior : concepts and applications /
door: Loudon, David L.
Gepubliceerd in: (1993)

Factors affecting customer purchase decision of Transom electronic product
door: Gazi, Salauddin
Gepubliceerd in: (2017)

Consumer behaviour in a week /
door: Cave, Susan, 1949-
Gepubliceerd in: (2001)

Understanding the consumer /
door: Parameswaran, M G.
Gepubliceerd in: (2003)

Effectiveness of digital marketing through social media campaign
door: Chowdhury, Mumtarin Ashab
Gepubliceerd in: (2018)

Cross-cultural analysis of digital marketing influence on consumer behavior for consel health
door: Dorji, Tandin
Gepubliceerd in: (2024)

How to deliver effective customer service through social media
door: Hossain, Ifran
Gepubliceerd in: (2017)

Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh
door: Niloy, Abid Hasan
Gepubliceerd in: (2024)

Impacts on consumer behavior through online video advertisement
door: Bhuiyan, Anisul Islam
Gepubliceerd in: (2021)

Consumer behavior : buying, having, and being /
door: Solomon, Michael R.
Gepubliceerd in: (2002)

Consumer behavior : building marketing strategy /
door: Hawkins, Del I.
Gepubliceerd in: (2004)