Effect of digital media on consumer purchasing decision

Effect of digital media on consumer purchasing decision

This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.

Bibliografiske detaljer
Hovedforfatter:	Siddique, Rudmila
Andre forfattere:	Chowdhury, Md. Hasan Maksud
Format:	Internship report
Sprog:	English
Udgivet:	BRAC University 2017
Fag:	Digital media Customer behavior Purchase behavior
Online adgang:	http://hdl.handle.net/10361/8741

Lignende værker

A study of the impact of electronic marketing on consumer’s purchasing behavior
af: Nizam, Md. Rashed
Udgivet: (2018)

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
af: Ayon, Sadman Sakib
Udgivet: (2024)

Daraz and 11.11- How it impacts on consumers purchase behavior
af: Habib, Hafsa
Udgivet: (2024)

Exploring the factors affecting the decision of people to purchase magazine in Bangladesh
af: Pantho, Md. Humaun Kabir
Udgivet: (2024)

The COVID-19's influence on customer purchasing behavior at foodpanda Bangladesh: New challenges and opportunities.
af: Mehzabin, Mubasshira
Udgivet: (2024)

Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps
af: Karmaker, Samanta, et al.
Udgivet: (2024)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
af: Sultana, Jesmin
Udgivet: (2024)

Evaluating consumer purchasing behavior for Shawpno’s pet foods
af: Anzum, Humayra
Udgivet: (2024)

Consumer behavioral intention on purchasing Omera LPG
af: Khan, Md. Javed
Udgivet: (2019)

Dependence on social media in the Bangladesh market industry
af: Islam, Shayanton
Udgivet: (2022)

Dependence on social media in the Bangladesh market industry
af: Monira, Sayeda Sirajum
Udgivet: (2023)

Analysis and determination of consumer behavior on digital marketing
af: Masherafi, Nishat Rahman
Udgivet: (2023)

Relationship of loyalty programs with customers’ purchase quantity and frequency
af: Islam, Ariful
Udgivet: (2024)

A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour
af: Ahmed, Tamjid
Udgivet: (2024)

The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh
af: Datta, Anubhav
Udgivet: (2024)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
af: Chowdhury, Sunzid
Udgivet: (2024)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
af: Rahman, Md. Zubair
Udgivet: (2021)

Learning the cosmoses of digital media at The Tech Academy
af: Hossain, Mehjabin
Udgivet: (2024)

Factors affecting online buying behavior of youngsters towards footwear industry of Bangladesh
af: Sayefuddin Rakib, Mustafa Hamid
Udgivet: (2024)

Customers-purchase decision: a study on Aamra Networks Limited
af: Sarker, Brototi
Udgivet: (2021)

Consumer behavior /
af: Hoyer, Wayne D.
Udgivet: (1999)

Understanding the consumer /
af: Szmigin, Isabelle
Udgivet: (2003)

Consumer behavior /
af: Hoyer, Wayne D.
Udgivet: (2009)

Consumer behavior and managerial decision making /
af: Kardes, Frank R.
Udgivet: (2002)

Social media dependence in Bangladesh buffet restaurant sectors
af: Promee, Nishat Shama
Udgivet: (2023)

Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
af: Ullah, G. M. Shafayet, et al.
Udgivet: (2016)

Loyalty & customer buying behavior during pandemic period
af: Rahman, Md. Hasinur
Udgivet: (2023)

Consumer behavior : buying, having, and being /
af: Solomon, Michael R.
Udgivet: (2011)

Customer engagement through social media
af: Ayaz, Mohammed
Udgivet: (2024)

Consumer behavior : concepts and applications /
af: Loudon, David L.
Udgivet: (1993)

Factors affecting customer purchase decision of Transom electronic product
af: Gazi, Salauddin
Udgivet: (2017)

Consumer behaviour in a week /
af: Cave, Susan, 1949-
Udgivet: (2001)

Understanding the consumer /
af: Parameswaran, M G.
Udgivet: (2003)

Effectiveness of digital marketing through social media campaign
af: Chowdhury, Mumtarin Ashab
Udgivet: (2018)

Cross-cultural analysis of digital marketing influence on consumer behavior for consel health
af: Dorji, Tandin
Udgivet: (2024)

How to deliver effective customer service through social media
af: Hossain, Ifran
Udgivet: (2017)

Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh
af: Niloy, Abid Hasan
Udgivet: (2024)

Impacts on consumer behavior through online video advertisement
af: Bhuiyan, Anisul Islam
Udgivet: (2021)

Consumer behavior : buying, having, and being /
af: Solomon, Michael R.
Udgivet: (2002)

Consumer behavior : building marketing strategy /
af: Hawkins, Del I.
Udgivet: (2004)