Effect of digital media on consumer purchasing decision
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Format: | Internship report |
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BRAC University
2017
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| Online Access: | http://hdl.handle.net/10361/8741 |
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10361-8741 |
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10361-87412019-09-30T03:22:50Z Effect of digital media on consumer purchasing decision Siddique, Rudmila Chowdhury, Md. Hasan Maksud BRAC Business School, BRAC University Digital media Customer behavior Purchase behavior This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 21). The objective of the study - "The effect of digital media on customer purchasing behavior" was to look at the viability of online advanced correspondence as a medium for showcasing concerning the vehicle business particularly the traveler auto portion. With people and organizations alike grasping the advanced transformation, using web based intuitive instruments to impart, settle on choices and encourage buys, profiting by this worldwide pattern is surely a best need for car organizations. An endeavor has been made to comprehend the range of web as a correspondence medium also, its part in conveying potential clients to the dealership showrooms. The examination was directed by overseeing a poll to a specimen of 121 respondents of changed statistic foundations. 19 paper , journal and conference paper has been considered for further study . Also interview has been taken . It was discovered that however a dominant part of individuals allude to online advanced correspondence sources and discover them dependable and valuable, TV publicizing and informal exchange were the most instrumental in pushing potential purchasers to the showroom. This infers however online computerized correspondence is a tense device in passing on data to clients, it isn't yet the most across the board and powerful medium. Rudmila Siddique B. Business Administration 2017-12-28T09:08:10Z 2017-12-28T09:08:10Z 2017 2017-12-07 Internship report ID 13304095 http://hdl.handle.net/10361/8741 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 24 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Digital media Customer behavior Purchase behavior |
| spellingShingle |
Digital media Customer behavior Purchase behavior Siddique, Rudmila Effect of digital media on consumer purchasing decision |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Chowdhury, Md. Hasan Maksud |
| author_facet |
Chowdhury, Md. Hasan Maksud Siddique, Rudmila |
| format |
Internship report |
| author |
Siddique, Rudmila |
| author_sort |
Siddique, Rudmila |
| title |
Effect of digital media on consumer purchasing decision |
| title_short |
Effect of digital media on consumer purchasing decision |
| title_full |
Effect of digital media on consumer purchasing decision |
| title_fullStr |
Effect of digital media on consumer purchasing decision |
| title_full_unstemmed |
Effect of digital media on consumer purchasing decision |
| title_sort |
effect of digital media on consumer purchasing decision |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8741 |
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AT siddiquerudmila effectofdigitalmediaonconsumerpurchasingdecision |
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