Churn reduction in Banglalink
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| বিন্যাস: | Internship report |
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BRAC University
2017
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| অনলাইন ব্যবহার করুন: | http://hdl.handle.net/10361/8737 |
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10361-8737 |
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10361-87372019-09-30T03:24:30Z Churn reduction in Banglalink Ehsan, Asif Mohiuddin, Md.Fazla BRAC Business School, BRAC University Banglalink Churn reduction This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 26-27). Banglalink has started its journey in February, 2005 with the aim of providing telephony service to the all segments of the customer within an affordable price. Banglalink the second largest telecom operator in Bangladesh in terms of market share. This mammoth success would not have been possible without the satisfaction and retention of the loyal subscribers. This report starts with the insight of the organization including Banglalink`s history, vision, mission, goals, strategies, product and services, activities and performances. It also demonstrates the current competition of Banglalink and the current scenario of what actually is happening in customers mind. This paper also illustrates that what are the factors that leads to customers of Banglalink to switch to other operators and described properly, based on that a hypothesis was created and tested. The study also concentrates on the perception of customers of Banglalink as a qualitative research was done with a respondent of 106 all the data was collected through primary data which was only used by me on this study purpose. This paper talks about what lead customers to dissatisfaction as well as the impact of promotional offer over their purchase behavior, other factors like service usage and switching cost are also considered in the study. Moreover, some recommendation was given at the end which could help Banglalink to reduce churn rate among their existing customer. However, Banglalink should be engaged in continuous market research in order to come up with the suitable or matching products according to the customer requirements so that can retain more customers in future. Asif Ehsan B. Business Administration 2017-12-28T06:58:49Z 2017-12-28T06:58:49Z 2017 2017-12-17 Internship report ID 13304013 http://hdl.handle.net/10361/8737 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 39 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Banglalink Churn reduction |
| spellingShingle |
Banglalink Churn reduction Ehsan, Asif Churn reduction in Banglalink |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Mohiuddin, Md.Fazla |
| author_facet |
Mohiuddin, Md.Fazla Ehsan, Asif |
| format |
Internship report |
| author |
Ehsan, Asif |
| author_sort |
Ehsan, Asif |
| title |
Churn reduction in Banglalink |
| title_short |
Churn reduction in Banglalink |
| title_full |
Churn reduction in Banglalink |
| title_fullStr |
Churn reduction in Banglalink |
| title_full_unstemmed |
Churn reduction in Banglalink |
| title_sort |
churn reduction in banglalink |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8737 |
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AT ehsanasif churnreductioninbanglalink |
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