Brand activation - a focused marketing concept (Nido FortiGrow City)
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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BRAC University
2017
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| Mynediad Ar-lein: | http://hdl.handle.net/10361/8727 |
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10361-87272019-09-30T03:16:09Z Brand activation - a focused marketing concept (Nido FortiGrow City) Asad, Rashedul Kabir Taufique, Dr. Khan Md. Raziuddin BRAC Business School, BRAC University Nestlé Bangladesh Brand management NIDO FortiGrow City NIDO FortiGrow milk brand This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 28). Nestlé is not just a company name but it is also a name which has reached many hearts by the emotion it carries. It is a trusted brand which is serving quality products for 150 years with the mission “Good Food, Good Life”. This reputation of Nestlé and its various brands did not build up in a day. It is recognized as the leader in Nutrition, Health and Wellness. The secret behind its consistent success is that the company never compromised with its product quality. Nestlé Bangladesh started in journey in 1994 and in 1998 it became a fully owned subsidiary of Nestlé S.A. This report describes the history of Nestlé and its journey. This company went through many mergers and acquisitions and by that it established such a global reputation gradually. The employees at Nestlé Bangladesh take pride for their mentionable history. Nestlé Bangladesh has some success factors which they never compromise. For this reason, they have been in peoples’ hearts throughout these years. This report contains detail information regarding Brand Activation department of Nestlé Bangladesh and a project named NIDO FortiGrow City which was held in Dhaka and Chittagong City for the target market of NIDO FortiGrow milk brand. 6 to 8 years of children were invited with their parents to NIDO FortiGrow City for enjoying a recreation event and at the same time parents could also consult with Doctors and Nutritionist about children’s’ nutrition. Rashedul Kabir Asad B. Business Administration 2017-12-27T10:48:33Z 2017-12-27T10:48:33Z 2017 2017-08-21 Internship report ID 13304117 http://hdl.handle.net/10361/8727 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 28 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Nestlé Bangladesh Brand management NIDO FortiGrow City NIDO FortiGrow milk brand |
| spellingShingle |
Nestlé Bangladesh Brand management NIDO FortiGrow City NIDO FortiGrow milk brand Asad, Rashedul Kabir Brand activation - a focused marketing concept (Nido FortiGrow City) |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Taufique, Dr. Khan Md. Raziuddin |
| author_facet |
Taufique, Dr. Khan Md. Raziuddin Asad, Rashedul Kabir |
| format |
Internship report |
| author |
Asad, Rashedul Kabir |
| author_sort |
Asad, Rashedul Kabir |
| title |
Brand activation - a focused marketing concept (Nido FortiGrow City) |
| title_short |
Brand activation - a focused marketing concept (Nido FortiGrow City) |
| title_full |
Brand activation - a focused marketing concept (Nido FortiGrow City) |
| title_fullStr |
Brand activation - a focused marketing concept (Nido FortiGrow City) |
| title_full_unstemmed |
Brand activation - a focused marketing concept (Nido FortiGrow City) |
| title_sort |
brand activation - a focused marketing concept (nido fortigrow city) |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8727 |
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AT asadrashedulkabir brandactivationafocusedmarketingconceptnidofortigrowcity |
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