Igloo: building long-term relationship through corporate sales
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| פורמט: | Internship report |
| שפה: | English |
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BARC University
2017
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| גישה מקוונת: | http://hdl.handle.net/10361/8724 |
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10361-8724 |
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10361-87242019-09-30T03:17:19Z Igloo: building long-term relationship through corporate sales Rahman, Mahfuzur Akter, Tania BRAC Business School, BRAC University Igloo Corporate sales Abdul Monem Limited Ice cream brand Corporate marketing mix SERVQUAL index This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (pages 79-80). This report focuses mainly on the operation and execution process of Corporate Sales, Channel Development & Public Relation department of country’s largest Ice Cream brand, Igloo. In this report, all the practices done by Igloo to build up long term relationship with its clients has been mentioned. As the market leader of the country’s ice cream industry, Igloo has always been concerned to come up with new business plan in order to maintain the market share and keeping them ahead from the competitors. Launching a new department called Corporate Sales to build and maintain the customer relationship is one of the few approaches. Throughout the report, all the operational activities done by this department has been mentioned. On top of that, the overall marketing activates of Igloo has also been highlighted in this report from a bigger perspective. Igloo’s current market share, marketing strategies, its competitors, its straights, weakens, threat, opportunities and its different communication strategies has been a bigger part of this report. I have tried to evaluate Igloo’s marketing activates with different marketing theories such as “Corporate Marketing Mix”, “SERVQUAL Index” etc. Both the Primary and Secondary data have been used to conduct this study. The consumer survey and organization is the main sources of the Primary data used in this report. Different scholarly articles and publications has been used as a source of secondary data. Various news articles have also been used to conduct this report Mahfuzur Rahman B. Business Administration 2017-12-27T10:02:18Z 2017-12-27T10:02:18Z 2017 2017-08-21 Internship report ID 13104147 http://hdl.handle.net/10361/8724 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 80 pages application/pdf BARC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Igloo Corporate sales Abdul Monem Limited Ice cream brand Corporate marketing mix SERVQUAL index |
| spellingShingle |
Igloo Corporate sales Abdul Monem Limited Ice cream brand Corporate marketing mix SERVQUAL index Rahman, Mahfuzur Igloo: building long-term relationship through corporate sales |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Akter, Tania |
| author_facet |
Akter, Tania Rahman, Mahfuzur |
| format |
Internship report |
| author |
Rahman, Mahfuzur |
| author_sort |
Rahman, Mahfuzur |
| title |
Igloo: building long-term relationship through corporate sales |
| title_short |
Igloo: building long-term relationship through corporate sales |
| title_full |
Igloo: building long-term relationship through corporate sales |
| title_fullStr |
Igloo: building long-term relationship through corporate sales |
| title_full_unstemmed |
Igloo: building long-term relationship through corporate sales |
| title_sort |
igloo: building long-term relationship through corporate sales |
| publisher |
BARC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8724 |
| work_keys_str_mv |
AT rahmanmahfuzur igloobuildinglongtermrelationshipthroughcorporatesales |
| _version_ |
1814308305912201216 |