The impact of social media on consumer behavior in choosing restaurants in Bangladesh
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Formáid: | Internship report |
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BARC University
2017
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| Rochtain ar líne: | http://hdl.handle.net/10361/8710 |
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10361-87102019-09-30T03:09:35Z The impact of social media on consumer behavior in choosing restaurants in Bangladesh Rudro, Sadat Kabir Taufique, Dr. Khan MD. Raziuddin BRAC Business School, BRAC University Search engine optimization (SEO) Social media Control N Marketing industry of Bangladesh Digital services agency This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references. Over the past few years, internet has taken the world by a storm and a new phenomenon known as social media has changed the course of our lives. Each and every aspect of today’s world has been affected by social media, including the restaurant industry. Social media has transferred power from organizations towards individuals and communities, creating a power shift to the users end. The objective of this research is to highlight and explore several key factors affecting consumer choice in restaurant in Bangladesh’s context. A sample of 116 subjects, using convenience sampling and via questionnaire is used to understand the relative importance of key attributes and their impact on consumer behavior in restaurant selection. The result reveal the impact of eWOM, online reviews, food packaging, restaurant brand color and Search Engine Optimization (SEO) to attract consumes. Additionally, this paper aims to develop a better understanding of the importance of social media to promote business that can be applied by restaurant owners to help them achieve their marketing objective. Sadat Kabir Rudro B. Business Administration 2017-12-26T10:03:27Z 2017-12-26T10:03:27Z 2017 2017-08-13 Internship report ID 12104079 http://hdl.handle.net/10361/8710 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. application/pdf BARC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Search engine optimization (SEO) Social media Control N Marketing industry of Bangladesh Digital services agency |
| spellingShingle |
Search engine optimization (SEO) Social media Control N Marketing industry of Bangladesh Digital services agency Rudro, Sadat Kabir The impact of social media on consumer behavior in choosing restaurants in Bangladesh |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Taufique, Dr. Khan MD. Raziuddin |
| author_facet |
Taufique, Dr. Khan MD. Raziuddin Rudro, Sadat Kabir |
| format |
Internship report |
| author |
Rudro, Sadat Kabir |
| author_sort |
Rudro, Sadat Kabir |
| title |
The impact of social media on consumer behavior in choosing restaurants in Bangladesh |
| title_short |
The impact of social media on consumer behavior in choosing restaurants in Bangladesh |
| title_full |
The impact of social media on consumer behavior in choosing restaurants in Bangladesh |
| title_fullStr |
The impact of social media on consumer behavior in choosing restaurants in Bangladesh |
| title_full_unstemmed |
The impact of social media on consumer behavior in choosing restaurants in Bangladesh |
| title_sort |
impact of social media on consumer behavior in choosing restaurants in bangladesh |
| publisher |
BARC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8710 |
| work_keys_str_mv |
AT rudrosadatkabir theimpactofsocialmediaonconsumerbehaviorinchoosingrestaurantsinbangladesh AT rudrosadatkabir impactofsocialmediaonconsumerbehaviorinchoosingrestaurantsinbangladesh |
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1814307620925734912 |