Analysis Of current market position of Bangladesh for the baby wipes product and possible branding (promotional) strategies for the Savlon Baby Wipes. (New Savlon Product Range)

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Azad, Md. Mohaiminul
Rannpháirtithe:	Choudhury, Ahmed Abir
Formáid:	Internship report
Teanga:	English
Foilsithe / Cruthaithe:	BRAC University 2017
Ábhair:	ACI Limited Savlon Market research
Rochtain ar líne:	http://hdl.handle.net/10361/8677

id	10361-8677
record_format	dspace
spelling	10361-86772019-09-30T04:29:54Z Analysis Of current market position of Bangladesh for the baby wipes product and possible branding (promotional) strategies for the Savlon Baby Wipes. (New Savlon Product Range) Azad, Md. Mohaiminul Choudhury, Ahmed Abir BRAC Business School, BRAC University ACI Limited Savlon Market research This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 45-46). To understand the market position research is very much important for every organization. Without research, a company might take a wrong decision which could be the cause of waste of resources for that organization. On the other hand, a company might ignore a big market segment for not conducting a proper market research. The purpose of this report is to analyze the current market position of baby wipes 9a baby care product). For the Savlon Baby Wipes. For the understanding the market position this analyze is conducted in two different stage. One testing the customer‟s perceptions towards baby wipes product based on the hypothesizes and second one is collecting information from the market (pharmaceutical shops) to analyze the yearly sales, market share and different SKU segments of different brands wipes. Despite of analyzing, this report also giving an overview of the Savlon and the ACI limited. It gives proper information about the products of Savlon, its 4ps, SWOT analysis and analysis of Porter‟s Five Competitive Forces. Moreover this give a short description about the historical background and policies and joint venture and strategic business unit of ACI Limited. Md. Mohaiminul Azad B. Business Administration 2017-12-21T06:58:32Z 2017-12-21T06:58:32Z 2017 2017-08-20 Internship report ID 13104182 http://hdl.handle.net/10361/8677 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 50 pages application/pdf BRAC University
institution	Brac University
collection	Institutional Repository
language	English
topic	ACI Limited Savlon Market research
spellingShingle	ACI Limited Savlon Market research Azad, Md. Mohaiminul Analysis Of current market position of Bangladesh for the baby wipes product and possible branding (promotional) strategies for the Savlon Baby Wipes. (New Savlon Product Range)
description	This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
author2	Choudhury, Ahmed Abir
author_facet	Choudhury, Ahmed Abir Azad, Md. Mohaiminul
format	Internship report
author	Azad, Md. Mohaiminul
author_sort	Azad, Md. Mohaiminul
title	Analysis Of current market position of Bangladesh for the baby wipes product and possible branding (promotional) strategies for the Savlon Baby Wipes. (New Savlon Product Range)
title_short	Analysis Of current market position of Bangladesh for the baby wipes product and possible branding (promotional) strategies for the Savlon Baby Wipes. (New Savlon Product Range)
title_full	Analysis Of current market position of Bangladesh for the baby wipes product and possible branding (promotional) strategies for the Savlon Baby Wipes. (New Savlon Product Range)
title_fullStr	Analysis Of current market position of Bangladesh for the baby wipes product and possible branding (promotional) strategies for the Savlon Baby Wipes. (New Savlon Product Range)
title_full_unstemmed	Analysis Of current market position of Bangladesh for the baby wipes product and possible branding (promotional) strategies for the Savlon Baby Wipes. (New Savlon Product Range)
title_sort	analysis of current market position of bangladesh for the baby wipes product and possible branding (promotional) strategies for the savlon baby wipes. (new savlon product range)
publisher	BRAC University
publishDate	2017
url	http://hdl.handle.net/10361/8677
work_keys_str_mv	AT azadmdmohaiminul analysisofcurrentmarketpositionofbangladeshforthebabywipesproductandpossiblebrandingpromotionalstrategiesforthesavlonbabywipesnewsavlonproductrange
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Analysis Of current market position of Bangladesh for the baby wipes product and possible branding (promotional) strategies for the Savlon Baby Wipes. (New Savlon Product Range)

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