Identify the roles of customer relationship marketing In merchandising activities of Royal Footwear Limited
This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2017.
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| Формат: | Internship report |
| Мова: | English |
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BRAC University
2017
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| Онлайн доступ: | http://hdl.handle.net/10361/8665 |
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10361-8665 |
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10361-86652019-09-30T03:20:05Z Identify the roles of customer relationship marketing In merchandising activities of Royal Footwear Limited Islam, Md. Sazibul Aziz, Mohammed Tareque BRAC Business School, BRAC University Royal Footwear Limited Customer relations Merchandising Marketing This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 28). Over last decade’s, branding activities through merchandising have changed radically for manufacturing industry like footwear; mostly to cope with the changes in buyer demand specially the super market based buyer like H&M, DECATHLON, Tesco, Wal-Mart, Carrefour and Li Fung . Footwear manufacturers are coming out from the traditional way of doing business. Barding activities are becoming vital to the footwear manufacturer as well. Buyers are demanding more focus on planning, better supply chain management and materials management and more over coordination with the buyer. The demand of merchandising activities come here. Merchandising is a bridge between buyer and production unit. Merchandising is the composed of branding, planning, supply chain activities within a production unit. Merchandising activities for a production unit starts with the branding of capacity and product development. Merchandising is a concept of coordination through relationship management with both supplier and customer. However, in a country like Bangladesh, this change comes at a glacial pace. In manufacturing industry marketing or branding activities is based on capacity of the organization like product development, new project implementation, productivity and quality. In modern merchandising is based on relationship management with both external and internal stakeholder. Royal Footwear has been successful in getting its long term customers to trust in them to provide the best product development and cost effective solutions and stepping outside the box when it came to relationship marketing. This report analyzes how this organization has successfully implemented merchandising activities for relationship marketing and implemented various innovative ways of branding. Md. Sazibul Islam M. Business Administration 2017-12-20T09:27:03Z 2017-12-20T09:27:03Z 2017 2017-10-08 Internship report ID 13364068 http://hdl.handle.net/10361/8665 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 28 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Royal Footwear Limited Customer relations Merchandising Marketing |
| spellingShingle |
Royal Footwear Limited Customer relations Merchandising Marketing Islam, Md. Sazibul Identify the roles of customer relationship marketing In merchandising activities of Royal Footwear Limited |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2017. |
| author2 |
Aziz, Mohammed Tareque |
| author_facet |
Aziz, Mohammed Tareque Islam, Md. Sazibul |
| format |
Internship report |
| author |
Islam, Md. Sazibul |
| author_sort |
Islam, Md. Sazibul |
| title |
Identify the roles of customer relationship marketing In merchandising activities of Royal Footwear Limited |
| title_short |
Identify the roles of customer relationship marketing In merchandising activities of Royal Footwear Limited |
| title_full |
Identify the roles of customer relationship marketing In merchandising activities of Royal Footwear Limited |
| title_fullStr |
Identify the roles of customer relationship marketing In merchandising activities of Royal Footwear Limited |
| title_full_unstemmed |
Identify the roles of customer relationship marketing In merchandising activities of Royal Footwear Limited |
| title_sort |
identify the roles of customer relationship marketing in merchandising activities of royal footwear limited |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8665 |
| work_keys_str_mv |
AT islammdsazibul identifytherolesofcustomerrelationshipmarketinginmerchandisingactivitiesofroyalfootwearlimited |
| _version_ |
1814309849730646016 |