Client management process and practices of Southern Multi Products Limited

This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2017.

Бібліографічні деталі
Автор: AKHTER, AYSHA
Інші автори: ISLAM, TAMZIDUL
Формат: Internship report
Мова:English
Опубліковано: BRAC University 2017
Предмети:
Онлайн доступ:http://hdl.handle.net/10361/8663
id 10361-8663
record_format dspace
spelling 10361-86632019-09-30T03:20:02Z Client management process and practices of Southern Multi Products Limited AKHTER, AYSHA ISLAM, TAMZIDUL BRAC Business School, BRAC University Southern Multi Products Limited Customer relations Marketing This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 26) The objective of this report is to present the client management process and practice of Southern Multi Products Limited (SMPL) and how they evaluate customer potentiality and select potential customers for chasing. In SMP, client managers serve as liaisons between SMP and its clients, ensuring excellent customer service and client satisfaction. They also manage client relationships, develop account plans, and deliver proposals. Sales and Marketing process and customer communication process are also reflected in this report. Customer service is important because it is often the only contact a customer has with my company. Consequently, when they have a question or product issue, our customer service department resolve their issues. Mentioned tools of communication represent how to invest time and effort that is worthwhile for a particular client. How to take feedback from customer, how to manage existing clients and generate new one are also describe here briefly. In doing so this report assesses marketing survey on customer to collect review towards company, product and customer services. I am also part of this client management process of SMPL and communicate with every single customer whenever require to provide our best services. In SMPL I involved myself from product procurement to deliver the product to the customer. Client management process became my interest because of receiving customer feedback. Customer feedback helps us to improve our product quality and service. AYSHA AKHTER M. Business Administration 2017-12-20T09:08:06Z 2017-12-20T09:08:06Z 2017 2017-11-01 Internship report ID 14364002 http://hdl.handle.net/10361/8663 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 28 pages application/pdf BRAC University
institution Brac University
collection Institutional Repository
language English
topic Southern Multi Products Limited
Customer relations
Marketing
spellingShingle Southern Multi Products Limited
Customer relations
Marketing
AKHTER, AYSHA
Client management process and practices of Southern Multi Products Limited
description This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2017.
author2 ISLAM, TAMZIDUL
author_facet ISLAM, TAMZIDUL
AKHTER, AYSHA
format Internship report
author AKHTER, AYSHA
author_sort AKHTER, AYSHA
title Client management process and practices of Southern Multi Products Limited
title_short Client management process and practices of Southern Multi Products Limited
title_full Client management process and practices of Southern Multi Products Limited
title_fullStr Client management process and practices of Southern Multi Products Limited
title_full_unstemmed Client management process and practices of Southern Multi Products Limited
title_sort client management process and practices of southern multi products limited
publisher BRAC University
publishDate 2017
url http://hdl.handle.net/10361/8663
work_keys_str_mv AT akhteraysha clientmanagementprocessandpracticesofsouthernmultiproductslimited
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