Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Jezik: | English |
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BRAC University
2017
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| Online dostop: | http://hdl.handle.net/10361/8662 |
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10361-86622019-09-30T03:20:34Z Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign Rahman, Tanzeela Naoshin, Adiba BRAC Business School, BRAC University Social media Marketing This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 33). The research caters to the impact of social media campaign on brand recall, recognition and associations which in turn would create a change on their purchase intention. The demography was chosen based on three professions with a wide age bracket. The findings should that Savlon being an established brand already has instilled the colour blue and its logo in people’s minds. Hence the brand recognition is strong. Brand recall was strong in the area of its product type but it was not the case in terms of its use for handwash and cleaning floors. The overall evaluation can be drawn out to be that the campaign had a significant impact on the respondents however, Savlon itself has a strong brand identity from before hence the campaign could achieve brand loyalty easily through its social media presence. Tanzeela Rahman B. Business Administration 2017-12-20T08:39:12Z 2017-12-20T08:39:12Z 2017 2017-07-27 Internship report ID 12304005 http://hdl.handle.net/10361/8662 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 33 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Social media Marketing |
| spellingShingle |
Social media Marketing Rahman, Tanzeela Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Naoshin, Adiba |
| author_facet |
Naoshin, Adiba Rahman, Tanzeela |
| format |
Internship report |
| author |
Rahman, Tanzeela |
| author_sort |
Rahman, Tanzeela |
| title |
Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign |
| title_short |
Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign |
| title_full |
Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign |
| title_fullStr |
Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign |
| title_full_unstemmed |
Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign |
| title_sort |
analysis on consumer recall, recognition and brand association of the savlon social media campaign |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8662 |
| work_keys_str_mv |
AT rahmantanzeela analysisonconsumerrecallrecognitionandbrandassociationofthesavlonsocialmediacampaign |
| _version_ |
1814307179308515328 |