ATL marketing and its impact on brands- a case study on Ogilvy & Mather Bangladesh
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Idioma: | English |
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BRAC University
2017
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| Accés en línia: | http://hdl.handle.net/10361/8655 |
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10361-8655 |
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10361-86552019-09-30T03:17:33Z ATL marketing and its impact on brands- a case study on Ogilvy & Mather Bangladesh Islam, Nusrat Binte Akhter, Rahma BRAC Business School, BRAC University Ogilvy Account management Ogilvy & Mather Bangladesh ATL marketing This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 23). This internship report focuses on the work experience I have gathered being an intern in the Account Management department of Ogilvy Bangladesh in my three month time period. I particularly focused on the unique consumer promotions and marketing campaign that Ogilvy undertook to leave their clients as well as the viewers amused and entertained. Their operations include a huge number of services which they deliver using different medium such as TVC, Radio, Press, PR, 360 degree campaign and many more. A list of their clients is also attached in this report and Ogilvy was responsible for creating ideas to display their clients’ products as a brand. Again, a SWOT analysis has been done to showcase the performance of Ogilvy against its competitors in the local and international arena. Also, I have shared a detailed insight about my work experience at Ogilvy along with a detailed job description where I had to deal with local and international brands, conducting research through market visits and periodic surveys, brainstorming, planning and implementing ideas on how to execute Ogilvy's services in the best possible manner. Lastly, I discussed about some significant consumer promotions such as, ‘Dove- Combo bag free’ promotion, Shakti doi press release, Mentos re-positioning campaign. At the same time, I have also mentioned about how the branding and positioning was done for these products in an attempt to make the brands more attractive than the competitors' products and also to retain these brands in the consumers' mindsets. Nusrat Binte Islam B. Business Administration 2017-12-20T06:06:17Z 2017-12-20T06:06:17Z 2017 2017-08-09 Internship report ID 13104144 http://hdl.handle.net/10361/8655 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 23 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Ogilvy Account management Ogilvy & Mather Bangladesh ATL marketing |
| spellingShingle |
Ogilvy Account management Ogilvy & Mather Bangladesh ATL marketing Islam, Nusrat Binte ATL marketing and its impact on brands- a case study on Ogilvy & Mather Bangladesh |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Akhter, Rahma |
| author_facet |
Akhter, Rahma Islam, Nusrat Binte |
| format |
Internship report |
| author |
Islam, Nusrat Binte |
| author_sort |
Islam, Nusrat Binte |
| title |
ATL marketing and its impact on brands- a case study on Ogilvy & Mather Bangladesh |
| title_short |
ATL marketing and its impact on brands- a case study on Ogilvy & Mather Bangladesh |
| title_full |
ATL marketing and its impact on brands- a case study on Ogilvy & Mather Bangladesh |
| title_fullStr |
ATL marketing and its impact on brands- a case study on Ogilvy & Mather Bangladesh |
| title_full_unstemmed |
ATL marketing and its impact on brands- a case study on Ogilvy & Mather Bangladesh |
| title_sort |
atl marketing and its impact on brands- a case study on ogilvy & mather bangladesh |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8655 |
| work_keys_str_mv |
AT islamnusratbinte atlmarketinganditsimpactonbrandsacasestudyonogilvymatherbangladesh |
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1814309548524044288 |