Media planning of Unilever
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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BRAC University
2017
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| Acceso en liña: | http://hdl.handle.net/10361/8652 |
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10361-8652 |
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10361-86522019-09-30T03:14:25Z Media planning of Unilever Deep, Mahrab Masud Naznin, Humaira BRAC Business School, BRAC University Media planning Unilever MindShare Media investment management company WPP Group M This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 31). The research has been carried out as a part of BBA program and submitted as a part of the Internship Program of the researcher. The researcher tried to identify the best platforms of acquiring highest GRP. The researcher worked in the television, press and radio planning department of Asiatic Mindshare and got acquainted with media planning process. The company mainly deals with media planning, media buying and implementation. Modern era is the era of advertising and the probability of success of advertising is not only decided by the quality of creative. The practice of media planning, buying and implementation play a vital role for successful campaign to get the optimum result from advertising. There has been a large scale of expenditure behind television, radio and press media. To use the investment wisely media planning is done. In this study the researcher tried to describe the tools used in media planning. This is a quantitative research, done in a very professional way, to present the operations done by media agencies and media planning process. On the process of preparing media activities plan on Unilever. Some information came out which are helpful to understand media exposure of socio economic class C,D & E Mahrab Masud Deep B. Business Administration 2017-12-19T09:51:10Z 2017-12-19T09:51:10Z 2017 2017-04-18 Internship report ID 13104116 http://hdl.handle.net/10361/8652 en This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. 31 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Media planning Unilever MindShare Media investment management company WPP Group M |
| spellingShingle |
Media planning Unilever MindShare Media investment management company WPP Group M Deep, Mahrab Masud Media planning of Unilever |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Naznin, Humaira |
| author_facet |
Naznin, Humaira Deep, Mahrab Masud |
| format |
Internship report |
| author |
Deep, Mahrab Masud |
| author_sort |
Deep, Mahrab Masud |
| title |
Media planning of Unilever |
| title_short |
Media planning of Unilever |
| title_full |
Media planning of Unilever |
| title_fullStr |
Media planning of Unilever |
| title_full_unstemmed |
Media planning of Unilever |
| title_sort |
media planning of unilever |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8652 |
| work_keys_str_mv |
AT deepmahrabmasud mediaplanningofunilever |
| _version_ |
1814307330928410624 |