Radhuni Mustard Oil- a complete market analysis based on Bangladeshi market
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Online Zugang: | http://hdl.handle.net/10361/8647 |
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10361-86472019-09-30T03:07:49Z Radhuni Mustard Oil- a complete market analysis based on Bangladeshi market Sagor, Saiful Biswas Haque, Shamim E. BRAC Business School, BRAC University Square Food and Beverage (SFBL) FMCG (First Moving Consumer Goods) Food safety management system Radhuni Marketing Radhuni mustard oil This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 33). Square Food and Beverage (SFBL) is one of the leading FMCG (First Moving Consumer Goods) and local giant in Bangladesh. Square Consumer Products Limited had started its journey back in 2000 as an individual from Square Group. In 2010, the organization accomplished ISO 22000 for its Food Safety Management System, After 14 years in their journey, in first September 2014 it reinvented and renamed as Square Food and Beverage Ltd. They need be the world-class food products manufacturer by giving their administration. Square Food and Beverage Ltd. has presented three popular brands in the market in particular Radhuni, Ruchi and Chashi. Without this, they established a new brand named Chopstick. Radhuni is the lead brand of the organization which is also the flagship brand of SFBL. Radhuni Mustard oil is one of the categories of Radhuni Brand. This report is about a complete market analysis of Radhuni Mustard oil. This report includes competitive market analysis of mustard oil, opinion survey based on mustard oil, promotional survey which was done by SFBL and understanding the reasons for using mustard oil. I have also covered the areas why consumers are not using Radhuni mustard oil and made some recommendation based on this. This report also includes marketing mix analysis, SWOT analysis, Porters Five Force model of Radhuni Mustard oil. This report lastly includes the recommendation and finding of the survey which will assist the brand to have a strong hand on the market. Saiful Biswas Sagor B. Business Administration 2017-12-19T07:09:44Z 2017-12-19T07:09:44Z 2017 2017-08-08 Internship report ID 13104012 http://hdl.handle.net/10361/8647 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 33 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Square Food and Beverage (SFBL) FMCG (First Moving Consumer Goods) Food safety management system Radhuni Marketing Radhuni mustard oil |
| spellingShingle |
Square Food and Beverage (SFBL) FMCG (First Moving Consumer Goods) Food safety management system Radhuni Marketing Radhuni mustard oil Sagor, Saiful Biswas Radhuni Mustard Oil- a complete market analysis based on Bangladeshi market |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Haque, Shamim E. |
| author_facet |
Haque, Shamim E. Sagor, Saiful Biswas |
| format |
Internship report |
| author |
Sagor, Saiful Biswas |
| author_sort |
Sagor, Saiful Biswas |
| title |
Radhuni Mustard Oil- a complete market analysis based on Bangladeshi market |
| title_short |
Radhuni Mustard Oil- a complete market analysis based on Bangladeshi market |
| title_full |
Radhuni Mustard Oil- a complete market analysis based on Bangladeshi market |
| title_fullStr |
Radhuni Mustard Oil- a complete market analysis based on Bangladeshi market |
| title_full_unstemmed |
Radhuni Mustard Oil- a complete market analysis based on Bangladeshi market |
| title_sort |
radhuni mustard oil- a complete market analysis based on bangladeshi market |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8647 |
| work_keys_str_mv |
AT sagorsaifulbiswas radhunimustardoilacompletemarketanalysisbasedonbangladeshimarket |
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1814308669105373184 |