A journey to become the top financial brand focusing on integrated marketing communication

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.

Manylion Llyfryddiaeth
Prif Awdur:	Ferdous, Muhammad Nayeem
Awduron Eraill:	Akhtar, Afsana
Fformat:	Internship report
Iaith:	English
Cyhoeddwyd:	BRAC University 2017
Pynciau:	Marketing communication IDLC Finance Limited Branding (marketing) Organizational structure
Mynediad Ar-lein:	http://hdl.handle.net/10361/8633

Eitemau Tebyg

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
gan: Rakibuzzaman, Md.
Cyhoeddwyd: (2019)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
gan: Rakibuzzaman, Md.
Cyhoeddwyd: (2019)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
gan: Ashraf, Zayed
Cyhoeddwyd: (2024)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
gan: Rahman, Adrita
Cyhoeddwyd: (2022)

Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
gan: Jahan, Marjana
Cyhoeddwyd: (2023)

Branding and communication mix of Transcom Beverages Ltd
gan: Arefin, Sajid
Cyhoeddwyd: (2024)

Marketing and Brand Communication of SEBL | DX Group
gan: Bin Azad, Kazi Zonaid
Cyhoeddwyd: (2023)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
gan: Neehal, Saber Hossain
Cyhoeddwyd: (2024)

A deep dive into the branding strategies of Daraz Bangladesh Limited
gan: Zaman, A K M Naeem
Cyhoeddwyd: (2019)

An effective approach to launching a brand in Bangladesh
gan: Quader, Fahim
Cyhoeddwyd: (2020)

Services marketing and branding strategies of Englishplz Limited
gan: Morshed, Zarif
Cyhoeddwyd: (2024)

Brand building and management
gan: Faruque, Md. Golam
Cyhoeddwyd: (2019)

Brand awareness and brand perception of ‘Mr. Cookie’
gan: Pranto, Mehbub Hossain
Cyhoeddwyd: (2019)

Branding across borders : a guide to global brand marketing /
gan: Gregory, James R.
Cyhoeddwyd: (2002)

Marketing practice of the brand “Savlon”
gan: Aric, MD. Samiul Hasan
Cyhoeddwyd: (2023)

Impact of digital marketing on brand awareness
gan: Haq, Navid Alvi
Cyhoeddwyd: (2024)

Impact of digital marketing on brand awareness
gan: Mahmud, Frahim
Cyhoeddwyd: (2017)

Thorough branding strategy analysis of Nestlé Dairy Brands in Bangladesh
gan: Ferdosi, Kazi Humaira
Cyhoeddwyd: (2024)

Digital brand communication transformation in the stock brokerage industry
gan: Baroi, Rojer Nicothem
Cyhoeddwyd: (2023)

Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing
gan: Afrin, Sajia
Cyhoeddwyd: (2024)

Corporate branding : concept and cases\
Cyhoeddwyd: (2005)

The procedure of launching brand new homecare products in the country
gan: Sikder, Shihab Al Mahmud
Cyhoeddwyd: (2019)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
gan: Khan, Zahidur Rahim
Cyhoeddwyd: (2023)

Marketing aspects of Rangs Workshop Limited
gan: Marfia, Rezeam
Cyhoeddwyd: (2018)

ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
gan: Aurin, Shenjuti Mahmud
Cyhoeddwyd: (2022)

Factors generated via experiential marketing and itseffect on building brand equity
gan: Al Noor, Md. Dayan
Cyhoeddwyd: (2019)

Igloo: using consumer decision making to stay on the top
gan: Anwar, Khandker Nagib
Cyhoeddwyd: (2018)

The impact of digital marketing in building customer relationship and brand promotion
gan: Khan, Sanzeeda Islam
Cyhoeddwyd: (2020)

Employee branding and its relationship with employee retention and employee recognition at Robi Axiata Limited
gan: Rahman, Imran
Cyhoeddwyd: (2020)

The effect of advertising awareness on brand equity in social media
gan: Jabin, Siddiqua Mahe
Cyhoeddwyd: (2022)

How branding is changing the landscape of IPDC Finance Limited
gan: Rodrigues, Melissa Maria
Cyhoeddwyd: (2022)

Brand awareness and business development through digital marketing
gan: Hossain, Md Amir
Cyhoeddwyd: (2018)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
gan: Chowdhury, Shakib Ahamed
Cyhoeddwyd: (2024)

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
gan: Saswatee, Reevu
Cyhoeddwyd: (2024)

Analysis work of brand marketing and communication division and its outcome
gan: Naz, Susana Farha
Cyhoeddwyd: (2018)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
gan: Tasnim, Sarah
Cyhoeddwyd: (2020)

The role of client service officers at Brand Practitioners Bangladesh
gan: Raisa, Khadiza Al Tahira Chowdhury
Cyhoeddwyd: (2024)

ACI Limited's (consumer brands division) implementation of secondary sales automation
gan: Sarkar, Akhi
Cyhoeddwyd: (2024)

Investment perspective of investors on capital market fluctuation
gan: Sultana, Sanjeda
Cyhoeddwyd: (2020)

Strategic brand planning of Symphony Mobile
gan: Mahmud, Md. Ryhan
Cyhoeddwyd: (2018)