A journey to become the top financial brand focusing on integrated marketing communication
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| 格式: | Internship report |
| 语言: | English |
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BRAC University
2017
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| 在线阅读: | http://hdl.handle.net/10361/8633 |
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10361-8633 |
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10361-86332019-09-30T03:08:53Z A journey to become the top financial brand focusing on integrated marketing communication Ferdous, Muhammad Nayeem Akhtar, Afsana BRAC Business School, BRAC University Marketing communication IDLC Finance Limited Branding (marketing) Organizational structure This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (pages 38-39). This report ― “IDLC Finance Limited, A Journey to become the Top Financial Brand Focusing on Integrated Marketing Communication” is the reflection of the learning and experience acquired through an opportunity that associated within IDLC Finance Ltd, for an internship under Marketing Communication department. The topic of dissertation was selected upon consultation with Internship advisor of respective department and the supervisor of the organization. The main of aim of this report is to know about the integrated marketing communication and the connection between different media that will lead IDLC Finance Limited to become a unique and top most financial brand of the country. This report also states about different products and services IDLC have along with the organizational structure. This report covered several successful campaigns that IDLC had and the process of the decision making. Moreover, the report states about the job experience as a marketing intern in IDLC Finance Limited and limitations during preparing the report. Lots of challenges were faced during internship period and steps needed to take for overcoming the obstacles. Experiencing integrated marketing communication and be a part of the process is covered here. Overall the focus is on the marketing communication process of IDLC Finance Limited. Muhammad Nayeem Ferdous B. Business Administration 2017-12-19T03:58:15Z 2017-12-19T03:58:15Z 2017 2017-04-30 Internship report ID 12104070 http://hdl.handle.net/10361/8633 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 44 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Marketing communication IDLC Finance Limited Branding (marketing) Organizational structure |
| spellingShingle |
Marketing communication IDLC Finance Limited Branding (marketing) Organizational structure Ferdous, Muhammad Nayeem A journey to become the top financial brand focusing on integrated marketing communication |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Akhtar, Afsana |
| author_facet |
Akhtar, Afsana Ferdous, Muhammad Nayeem |
| format |
Internship report |
| author |
Ferdous, Muhammad Nayeem |
| author_sort |
Ferdous, Muhammad Nayeem |
| title |
A journey to become the top financial brand focusing on integrated marketing communication |
| title_short |
A journey to become the top financial brand focusing on integrated marketing communication |
| title_full |
A journey to become the top financial brand focusing on integrated marketing communication |
| title_fullStr |
A journey to become the top financial brand focusing on integrated marketing communication |
| title_full_unstemmed |
A journey to become the top financial brand focusing on integrated marketing communication |
| title_sort |
journey to become the top financial brand focusing on integrated marketing communication |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8633 |
| work_keys_str_mv |
AT ferdousmuhammadnayeem ajourneytobecomethetopfinancialbrandfocusingonintegratedmarketingcommunication AT ferdousmuhammadnayeem journeytobecomethetopfinancialbrandfocusingonintegratedmarketingcommunication |
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