An overview of customer relationship management (CRM) of ACI Logistics Limited SHWAPNO
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
| Autor principal: | |
|---|---|
| Altres autors: | |
| Format: | Internship report |
| Idioma: | English |
| Publicat: |
BRAC University
2017
|
| Matèries: | |
| Accés en línia: | http://hdl.handle.net/10361/8629 |
| id |
10361-8629 |
|---|---|
| record_format |
dspace |
| spelling |
10361-86292019-09-30T03:09:36Z An overview of customer relationship management (CRM) of ACI Logistics Limited SHWAPNO Rahmatullah, Alisha Aziz, Dr. Mohammad Tareque BRAC Business School, BRAC University ACI Logistics Limited Marketing Customer relationship management Supply chain management This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 32). ACI Logistics is a sister concern of ACI Limited and ACI Logistics’ main concern is the leading retail brand SHWAPNO.SHWAPNO LIFE is an integrated part of SHWAPNO. The ultimate objective of SHWAPNO is to reach a broader range of people of Bangladesh with their offerings. SHWAPNO gives special focus on serving people from different income group with convenient, affordable and reliable services. This report analyses on the activities of Customer Relationship Management in ACI Logistics Limited, SHWAPNO. The report intends to get an idea about the satisfaction level of the customers with the products / service and after-sales service of the organization. All the way through the report, I have tried to provide information about the sales, marketing strategy for the company according to my observation. At the end of the report I suggest some ideas which will be helpful in bring the overall effectiveness of the company. The Customer Relationship Management system in SHWAPNO is good. But there are always areas for improvements. Customer relationship management is crucial for every super-shop out there because the customer pool is increasing rapidly. The more delighted the consumers are, the more succeeded the organization will be. Alisha Rahmatullah B. Business Administration 2017-12-19T03:32:00Z 2017-12-19T03:32:00Z 2017 2017-08-24 Internship report ID 13104011 http://hdl.handle.net/10361/8629 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 32 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
ACI Logistics Limited Marketing Customer relationship management Supply chain management |
| spellingShingle |
ACI Logistics Limited Marketing Customer relationship management Supply chain management Rahmatullah, Alisha An overview of customer relationship management (CRM) of ACI Logistics Limited SHWAPNO |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Aziz, Dr. Mohammad Tareque |
| author_facet |
Aziz, Dr. Mohammad Tareque Rahmatullah, Alisha |
| format |
Internship report |
| author |
Rahmatullah, Alisha |
| author_sort |
Rahmatullah, Alisha |
| title |
An overview of customer relationship management (CRM) of ACI Logistics Limited SHWAPNO |
| title_short |
An overview of customer relationship management (CRM) of ACI Logistics Limited SHWAPNO |
| title_full |
An overview of customer relationship management (CRM) of ACI Logistics Limited SHWAPNO |
| title_fullStr |
An overview of customer relationship management (CRM) of ACI Logistics Limited SHWAPNO |
| title_full_unstemmed |
An overview of customer relationship management (CRM) of ACI Logistics Limited SHWAPNO |
| title_sort |
overview of customer relationship management (crm) of aci logistics limited shwapno |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8629 |
| work_keys_str_mv |
AT rahmatullahalisha anoverviewofcustomerrelationshipmanagementcrmofacilogisticslimitedshwapno AT rahmatullahalisha overviewofcustomerrelationshipmanagementcrmofacilogisticslimitedshwapno |
| _version_ |
1814308117674983424 |