Challenges and opportunities of a media planner
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| フォーマット: | Internship report |
| 言語: | English |
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BRAC Univeristy
2017
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| オンライン･アクセス: | http://hdl.handle.net/10361/8572 |
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10361-8572 |
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10361-85722019-09-30T03:12:50Z Challenges and opportunities of a media planner Ahmed, Syed Helaluddin Habib, Asphia BRAC Business School, BRAC University Media planner Challenges This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 25-26). This report provides an overall analysis of the challenges and opportunities of a media planner in light of Asiatic Mindshare Ltd. Commencing the study with the background of the organization highlighting the nature of organization, offerings served by the company, business operations with key clients, best works and recognition received from global and local spectrum. At first the project is introduced with definition of media planning with respect to the problem statement that called the need for study. The purpose of the project is not only the successful completion of internship curriculum but also to illuminate prospective reader with the idea to bridge the connection how modernization is affecting the consumer psychology. And that change in psychology demanding personalization of the strategy of a media planner with respect to all media. The main highlight of the report is both literature review and findings from practical field creates the base that these challenges of media planning are pressing issues and also demonstrates that the findings by researcher as derived from literature review proves a significant match to that of practical experience. The report also illustrates various opportunities a media planner is exposed with real life experience. Some solutions to media planner challenge are infused in the report from researcher of Journal of Brand Management. Syed Helaluddin Ahmed B. Business Administration 2017-12-07T08:56:18Z 2017-12-07T08:56:18Z 2017 2017-05-02 Internship report ID 13104030 http://hdl.handle.net/10361/8572 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 28 pages application/pdf BRAC Univeristy |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Media planner Challenges |
| spellingShingle |
Media planner Challenges Ahmed, Syed Helaluddin Challenges and opportunities of a media planner |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Habib, Asphia |
| author_facet |
Habib, Asphia Ahmed, Syed Helaluddin |
| format |
Internship report |
| author |
Ahmed, Syed Helaluddin |
| author_sort |
Ahmed, Syed Helaluddin |
| title |
Challenges and opportunities of a media planner |
| title_short |
Challenges and opportunities of a media planner |
| title_full |
Challenges and opportunities of a media planner |
| title_fullStr |
Challenges and opportunities of a media planner |
| title_full_unstemmed |
Challenges and opportunities of a media planner |
| title_sort |
challenges and opportunities of a media planner |
| publisher |
BRAC Univeristy |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8572 |
| work_keys_str_mv |
AT ahmedsyedhelaluddin challengesandopportunitiesofamediaplanner |
| _version_ |
1814308360031305728 |