A study of the masterbranding of Dove
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Lingua: | English |
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BRAC University
2017
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| Accesso online: | http://hdl.handle.net/10361/8568 |
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10361-85682019-09-30T03:13:59Z A study of the masterbranding of Dove Silvee, Urmee Rahman Taufique, Khan Md. Raziuddin BRAC Business School, BRAC University Unilever Bangladesh Limited Dove Masterbranding This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 36). On any given day, two billion individuals utilize Unilever items comprehensively to look great, rest easy and get more out of life. With seven billion individuals on our planet, more than 400 brands concentrate on wellbeing and prosperity and no organization touches such a large number of individuals' lives in such a variety of various ways. This report has been set up on understanding the Masterbranding of Dove at Unilever Bangladesh Limited that investigates the brand love it makes by means of campaigns planned based on conducted global research. In a nation of 157 million individuals, there are 80 million wonderful women in Bangladesh. Ladies of any age, shapes, sizes and skin tones. However, as a general public, we're frequently persuaded in an extremely constrained thought of beauty. Keeping in mind energetic looks, reasonable skin tone, long dark streaming hair and a trim figure are some approaches to express beauty – they are by all account not the only ways. Dove believes that the 80 million ladies living in Bangladesh cannot be compared to by only one beauty ideal. Consequently, the brand actively works on promoting the philosophy that beauty is a source of confidence and not anxiety. They plan global campaigns to represent the true diversity of beauty and is resolved to help all women understand own potential by creating products that convey genuine care. This report has been prepared on Masterbranding of Dove at Unilever Bangladesh Limited, which covers all the details of my work while deploying various projects as an intern for a period of 15 weeks. B. Business Administration 2017-12-07T06:41:41Z 2017-12-07T06:41:41Z 2016 2016-12-27 Internship report ID 12204031 http://hdl.handle.net/10361/8568 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 37 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Unilever Bangladesh Limited Dove Masterbranding |
| spellingShingle |
Unilever Bangladesh Limited Dove Masterbranding Silvee, Urmee Rahman A study of the masterbranding of Dove |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Taufique, Khan Md. Raziuddin |
| author_facet |
Taufique, Khan Md. Raziuddin Silvee, Urmee Rahman |
| format |
Internship report |
| author |
Silvee, Urmee Rahman |
| author_sort |
Silvee, Urmee Rahman |
| title |
A study of the masterbranding of Dove |
| title_short |
A study of the masterbranding of Dove |
| title_full |
A study of the masterbranding of Dove |
| title_fullStr |
A study of the masterbranding of Dove |
| title_full_unstemmed |
A study of the masterbranding of Dove |
| title_sort |
study of the masterbranding of dove |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8568 |
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AT silveeurmeerahman astudyofthemasterbrandingofdove AT silveeurmeerahman studyofthemasterbrandingofdove |
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