Roles of digital marketing communication: a perspective on Asiatic Mindshare LTD
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| অন্যান্য লেখক: | |
| বিন্যাস: | Internship report |
| ভাষা: | English |
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BRAC University
2017
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | http://hdl.handle.net/10361/8565 |
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10361-8565 |
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10361-85652019-09-30T03:07:12Z Roles of digital marketing communication: a perspective on Asiatic Mindshare LTD Azad, Rayhan Shahjahan, Tanjina BRAC Business School, BRAC University Digital marketing Asiatic Mindshare Ltd. This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 33). This internship report stresses on the work experience I have gathered as an Intern in the Digital Services department of Asiatic Mindshare Ltd. In this report, I mainly have incorporated my experience at Asiatic Mindshare LTD especially campaign management, research and development works etc. where I also have provided details about my 3 months’ work experience at O & M along with a comprehensive job description where I had to work with different international and local brands and an analysis on the roles of Digital Marketing Communications over conventional marketing which is also a blend of my Asiatic Mindshare’s experience and research data. Since its inception in 2001 in Bangladesh, Asiatic Mindshare LTD has always been conserving quality service and now it is one of the renowned and biggest advertising agencies in the country within a very short time. In this report, I have included a list of their clients and brands they are managing. Later, I discussed campaigns that I had to manage some creative done by Asiatic Mindshare’s creative department under my department’s supervision where I followed-up am also provided. Then, I discussed the project on the roles of digital media communications where different new findings came out. The project’s objective is to understand the roles of digital marketing communications over the conventional marketing from the customer point of view to find out how digital marketing communication is helping conventional marketing process. This report will serve good information for the marketers. Asiatic Mindshare LTD has a good internship program. Agency people have to work much for uplifting a brand. There is an agency- client gap in Bangladesh, if it can be reduced, it may make the works for both the parties very easily. Again, agencies and corporates are not taking digital marketing communication seriously till now. More investments in digital media are needed which may give a better visibility of the brands and make the advertising and marketing atmosphere more delightful which may amaze people with its’ beauty. Rayhan Azad B. Business Administration 2017-12-06T08:28:24Z 2017-12-06T08:28:24Z 2017 2017-09-19 Internship report ID 13104020 http://hdl.handle.net/10361/8565 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 37 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Digital marketing Asiatic Mindshare Ltd. |
| spellingShingle |
Digital marketing Asiatic Mindshare Ltd. Azad, Rayhan Roles of digital marketing communication: a perspective on Asiatic Mindshare LTD |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Shahjahan, Tanjina |
| author_facet |
Shahjahan, Tanjina Azad, Rayhan |
| format |
Internship report |
| author |
Azad, Rayhan |
| author_sort |
Azad, Rayhan |
| title |
Roles of digital marketing communication: a perspective on Asiatic Mindshare LTD |
| title_short |
Roles of digital marketing communication: a perspective on Asiatic Mindshare LTD |
| title_full |
Roles of digital marketing communication: a perspective on Asiatic Mindshare LTD |
| title_fullStr |
Roles of digital marketing communication: a perspective on Asiatic Mindshare LTD |
| title_full_unstemmed |
Roles of digital marketing communication: a perspective on Asiatic Mindshare LTD |
| title_sort |
roles of digital marketing communication: a perspective on asiatic mindshare ltd |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8565 |
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