Major factors why Kuehne + Nagel Bangladesh LTD. loses local customers despite being the leading freight forwarder in the world?
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.
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BRAC Univeristy
2017
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10361-85362019-09-30T03:32:57Z Major factors why Kuehne + Nagel Bangladesh LTD. loses local customers despite being the leading freight forwarder in the world? Evan, Ikram Hasan Chowdhury, Md. Hasan Maksud BRAC Business School, BRAC University Kuehne +Nagel Bangladesh Ltd Freight forward This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. Includes bibliographical references (page 29-30). In order to complete my graduation, I joined as intern in Kuehne + Nagel Ltd. which is one of the finest multinational freight forwarding company in the word. I have learned the basic operating procedure, the software they use and behavior of Kuehne + Nagel by working with every department of Kuehne + Nagel Ltd.’s Chittagong brunch within last three months. In this three months, I find out that Kuehne + Nagel Bangladesh is basically depending on their nominated customers not local customer. So, this report is about finding out the seasons behind why KN loses local customers. After discussing this matter with KN Chittagong brunch sales team, I have found that Price, Service Reliability, Contingency plan, Flexibility and Customer relationship could be the main reason behind it. To find out the factors I did a survey in google form by the help of KN Chittagong brunch sales team based on the customers who are already left KN. Based on the survey result I did a multiple linear regression analysis on IBM SPSS and find out that higher price rate then local forwarder, low service reliability because of failing to maintain promised schedule, inefficient contingency plan as carrier and port sometimes could not maintain schedule , and low flexibility of Kuehne + Nagel Bangladesh Ltd. like not giving credit facility to SME and complicated booking system are the main reasons of losing local customers. B. Business Administration Ikram Hasan Evan 2017-11-27T09:03:01Z 2017-11-27T09:03:01Z 2017 2017-08-13 Internship report ID 12204023 http://hdl.handle.net/10361/8536 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 30 pages application/pdf BRAC Univeristy |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Kuehne +Nagel Bangladesh Ltd Freight forward |
| spellingShingle |
Kuehne +Nagel Bangladesh Ltd Freight forward Evan, Ikram Hasan Major factors why Kuehne + Nagel Bangladesh LTD. loses local customers despite being the leading freight forwarder in the world? |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Chowdhury, Md. Hasan Maksud |
| author_facet |
Chowdhury, Md. Hasan Maksud Evan, Ikram Hasan |
| format |
Internship report |
| author |
Evan, Ikram Hasan |
| author_sort |
Evan, Ikram Hasan |
| title |
Major factors why Kuehne + Nagel Bangladesh LTD. loses local customers despite being the leading freight forwarder in the world? |
| title_short |
Major factors why Kuehne + Nagel Bangladesh LTD. loses local customers despite being the leading freight forwarder in the world? |
| title_full |
Major factors why Kuehne + Nagel Bangladesh LTD. loses local customers despite being the leading freight forwarder in the world? |
| title_fullStr |
Major factors why Kuehne + Nagel Bangladesh LTD. loses local customers despite being the leading freight forwarder in the world? |
| title_full_unstemmed |
Major factors why Kuehne + Nagel Bangladesh LTD. loses local customers despite being the leading freight forwarder in the world? |
| title_sort |
major factors why kuehne + nagel bangladesh ltd. loses local customers despite being the leading freight forwarder in the world? |
| publisher |
BRAC Univeristy |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8536 |
| work_keys_str_mv |
AT evanikramhasan majorfactorswhykuehnenagelbangladeshltdloseslocalcustomersdespitebeingtheleadingfreightforwarderintheworld |
| _version_ |
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