Comparative market analysis of RobiAxiata LTD
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Formáid: | Internship report |
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BRAC University
2017
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| Rochtain ar líne: | http://hdl.handle.net/10361/8532 |
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10361-8532 |
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10361-85322019-09-30T03:31:14Z Comparative market analysis of RobiAxiata LTD Tasneem, Anika Akter, Tania BRAC Business School, BRAC University Market analysis Robi Axiata LTD This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of Internship report. Includes bibliographical references (page 40). This is a report on „Comparative Market Analysis of RobiAxiata LTD‟. Since I have done my internship under market operations, my project is about their comparative market analysis. RobiAxiata Limited was formerly known as Telekom Malaysia International (Bangladesh) and recently it has merged with another telecom operator which is Airtel Bangladesh. The company‟s objectives, purpose, vision and mission are also given in this report. Company‟s managerial structure and divisions are shown here. Rob offers mainly three types of products and services, which are Prepaid/postpaid packages, internet and VAS. The comparison of Robi‟s different packages with other operators‟is shown in table form. My job at Robi is described in this report which includes my routine works and other different works at internship. I have done some surveys and analyzed them which were based on customer preference, customer satisfaction and dissatisfaction, operator preference based on different characteristics and the results are described in the report. There were some limitations while preparing the report. Finally I had some recommendation to Robi which I felt would be beneficial for them to follow. AnikaTasneem B. Business Administration 2017-11-27T06:12:03Z 2017-11-27T06:12:03Z 2017 2017-01-05 Internship report ID 12204048 http://hdl.handle.net/10361/8532 en 40 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Market analysis Robi Axiata LTD |
| spellingShingle |
Market analysis Robi Axiata LTD Tasneem, Anika Comparative market analysis of RobiAxiata LTD |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Akter, Tania |
| author_facet |
Akter, Tania Tasneem, Anika |
| format |
Internship report |
| author |
Tasneem, Anika |
| author_sort |
Tasneem, Anika |
| title |
Comparative market analysis of RobiAxiata LTD |
| title_short |
Comparative market analysis of RobiAxiata LTD |
| title_full |
Comparative market analysis of RobiAxiata LTD |
| title_fullStr |
Comparative market analysis of RobiAxiata LTD |
| title_full_unstemmed |
Comparative market analysis of RobiAxiata LTD |
| title_sort |
comparative market analysis of robiaxiata ltd |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8532 |
| work_keys_str_mv |
AT tasneemanika comparativemarketanalysisofrobiaxiataltd |
| _version_ |
1814309477663375360 |