Service marketing of The Merchants Ltd.
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2017.
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| Формат: | Internship report |
| Язык: | English |
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BRAC Univeristy
2017
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| Online-ссылка: | http://hdl.handle.net/10361/8487 |
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10361-84872019-09-30T03:05:29Z Service marketing of The Merchants Ltd. Alam, Saki Mohammad Jakiul Aziz, Mohammad Tareque BRAC Business School, BRAC University The Merchants Ltd. Service recovery Consumer behavior This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2017. Cataloged from PDF version of Internship report. Includes bibliographical references (page). Basically printing and packaging industry belongs to the tertiary industry among three industries. And The Merchants Ltd. is the pioneer of this sector in Bangladesh. The Merchants Ltd. established their business in 1983 and they have highly experienced production team, marketing team and procurement team. They are playing vital role in the packaging industry and still the remaining number one position in this industry. The study was designed to analysis the service activities of The Merchants Ltd. This report is prepared as requirement of the MBA program. This report will give a clear idea about activities, operational strategies, management and monitoring of customer service of TML. Especially this report focuses on the customer service activities area of TML in current position. The objective of the report is to analyze the customer service activities of The Merchanst Ltd. But it has some specific objectives which help me to know the terms and conditions of customer service activities, service procedures and service monitoring system of The Merchants Ltd. I have collected the information regarding TML from primary sources. This report aims to provide the customer service activities performance of The Merchants Ltd. I have shown some major findings from the analysis of The Merchants Ltd. following some recommendation and justifications. Saki Mohammad Jakiul Alam M. Business Administration 2017-10-03T04:02:38Z 2017-10-03T04:02:38Z 2017 2017-06-05 Internship report ID 13364061 http://hdl.handle.net/10361/8487 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. application/pdf BRAC Univeristy |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
The Merchants Ltd. Service recovery Consumer behavior |
| spellingShingle |
The Merchants Ltd. Service recovery Consumer behavior Alam, Saki Mohammad Jakiul Service marketing of The Merchants Ltd. |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2017. |
| author2 |
Aziz, Mohammad Tareque |
| author_facet |
Aziz, Mohammad Tareque Alam, Saki Mohammad Jakiul |
| format |
Internship report |
| author |
Alam, Saki Mohammad Jakiul |
| author_sort |
Alam, Saki Mohammad Jakiul |
| title |
Service marketing of The Merchants Ltd. |
| title_short |
Service marketing of The Merchants Ltd. |
| title_full |
Service marketing of The Merchants Ltd. |
| title_fullStr |
Service marketing of The Merchants Ltd. |
| title_full_unstemmed |
Service marketing of The Merchants Ltd. |
| title_sort |
service marketing of the merchants ltd. |
| publisher |
BRAC Univeristy |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8487 |
| work_keys_str_mv |
AT alamsakimohammadjakiul servicemarketingofthemerchantsltd |
| _version_ |
1814309618724110336 |