Customer relationship management: a case study on Mother Horlicks
This dissertation is submitted in partial fulfillment of the requirements for the degree of Masters in Procurement and Supply Management, 2017.
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BRAC Univeristy
2017
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| Online toegang: | http://hdl.handle.net/10361/8461 |
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10361-84612019-09-30T03:02:37Z Customer relationship management: a case study on Mother Horlicks Rahman, Azizur Kamal, Dr. Yusuf BRAC Institute of Governance and Development, BRAC University Customer management Mother Horlicks Customer relation CRM This dissertation is submitted in partial fulfillment of the requirements for the degree of Masters in Procurement and Supply Management, 2017. Cataloged from PDF version of thesis. Includes bibliographical references. Business are in a constant race to increase profits, keep the current customer and gain new ones, competing for customers in a global market like never before. One of the many sets of tools aim at aiding the interaction between organization and customers are the Customer Relation methodologies. CRM is aimed at building long term relationships that keep customers coming back repeatedly. It aims to help organizations build individual relationships in such a way that both the firm and customer get the most out of the exchange, providing both parties with long term benefits. This case study addresses the different aspect of Customer Relationship Management. The study considers the extent to which the existing Customer Relationship Management system is an acceptable mechanism in terms of compliance and efficiency. The findings of the study indicate that in Bangladesh most of the firms are less interested to maintain CRM with its customers. By contrast GSK is trying to maintain it with different aspect. They are maintaining 360 degree approach to keep their customers loyal. Azizur Rahman M. Procurement and Supply Management 2017-09-10T06:56:51Z 2017-09-10T06:56:51Z 2017 2017-07 Thesis ID 14382002 http://hdl.handle.net/10361/8461 en BRAC University dissertation reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 39 pages application/pdf BRAC Univeristy |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Customer management Mother Horlicks Customer relation CRM |
| spellingShingle |
Customer management Mother Horlicks Customer relation CRM Rahman, Azizur Customer relationship management: a case study on Mother Horlicks |
| description |
This dissertation is submitted in partial fulfillment of the requirements for the degree of Masters in Procurement and Supply Management, 2017. |
| author2 |
Kamal, Dr. Yusuf |
| author_facet |
Kamal, Dr. Yusuf Rahman, Azizur |
| format |
Thesis |
| author |
Rahman, Azizur |
| author_sort |
Rahman, Azizur |
| title |
Customer relationship management: a case study on Mother Horlicks |
| title_short |
Customer relationship management: a case study on Mother Horlicks |
| title_full |
Customer relationship management: a case study on Mother Horlicks |
| title_fullStr |
Customer relationship management: a case study on Mother Horlicks |
| title_full_unstemmed |
Customer relationship management: a case study on Mother Horlicks |
| title_sort |
customer relationship management: a case study on mother horlicks |
| publisher |
BRAC Univeristy |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8461 |
| work_keys_str_mv |
AT rahmanazizur customerrelationshipmanagementacasestudyonmotherhorlicks |
| _version_ |
1814307977178382336 |