Exploring consumer approach towards MAGGI consumer premiums in Dhaka Metro
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Materialtyp: | Internship report |
| Språk: | English |
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BRAC Univeristy
2017
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| Länkar: | http://hdl.handle.net/10361/8450 |
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10361-8450 |
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10361-84502019-09-30T03:06:38Z Exploring consumer approach towards MAGGI consumer premiums in Dhaka Metro Sufi, Soad Al-Din, Mr. Zaheed Husein Mohammad BRAC Business School, BRAC University Dhaka Consumer This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of Internship report. Includes bibliographical references (page 34). This report has been presentable based on reflections assembled about the company and via direct contact with the consumers in question. The internship involved a huge myriad of different functions and roles to play, but the focus of this report is on the consumer survey to analyze their opinion towards consumer premiums. Nestlé believes that the ultimate consumers’ opinions and word of mouth is immensely valuable towards better future planning of consumer premiums and the best time to give such offers. The report gives an overview into Nestlé, its product range, Nestlé Bangladesh Limited, its vision, mission, SWOT and then delves into the sales function and the responsibilities of a sales intern. The project, “Exploring Consumer approach towards MAGGI consumer premiums in Dhaka Metro” was undertaken to have a better understanding of consumer landscape, income, family size, shopping pattern, expenditure on MAGGI products and the impact of consumer premiums towards higher purchase. The purpose of the survey was to assess the more desired consumer premium and to utilize the feedback in strategic planning towards better and innovative premiums in future. The report also gives a clear idea of recommendations based on our findings taken in order to deliver better desired premiums. Soad Sufi B. Business Administration 2017-08-28T04:45:48Z 2017-08-28T04:45:48Z 2017 2017-04-27 Internship report ID 13104049 http://hdl.handle.net/10361/8450 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 34 pages application/pdf BRAC Univeristy |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Dhaka Consumer |
| spellingShingle |
Dhaka Consumer Sufi, Soad Exploring consumer approach towards MAGGI consumer premiums in Dhaka Metro |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Al-Din, Mr. Zaheed Husein Mohammad |
| author_facet |
Al-Din, Mr. Zaheed Husein Mohammad Sufi, Soad |
| format |
Internship report |
| author |
Sufi, Soad |
| author_sort |
Sufi, Soad |
| title |
Exploring consumer approach towards MAGGI consumer premiums in Dhaka Metro |
| title_short |
Exploring consumer approach towards MAGGI consumer premiums in Dhaka Metro |
| title_full |
Exploring consumer approach towards MAGGI consumer premiums in Dhaka Metro |
| title_fullStr |
Exploring consumer approach towards MAGGI consumer premiums in Dhaka Metro |
| title_full_unstemmed |
Exploring consumer approach towards MAGGI consumer premiums in Dhaka Metro |
| title_sort |
exploring consumer approach towards maggi consumer premiums in dhaka metro |
| publisher |
BRAC Univeristy |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8450 |
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AT sufisoad exploringconsumerapproachtowardsmaggiconsumerpremiumsindhakametro |
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