Marketing strategy of RSPL Health BD Ltd. for launching Uniwash
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.
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BRAC Univeristy
2017
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| Rochtain ar líne: | http://hdl.handle.net/10361/8445 |
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10361-84452019-09-30T03:04:31Z Marketing strategy of RSPL Health BD Ltd. for launching Uniwash Shakil, Md. Didarul Haque Akhter, Ms. Rahma BRAC Business School, BRAC University RSPL Health BD Ltd. Marketing strategy This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of Internship report. Includes bibliographical references (page 30). RSPL Health BD Ltd. is one of the organizations of RSPL Group India which is running in Bangladesh from 2013. “Ghari Detergent” is one of the first products launched by this company in 2014 in Bangladesh. In India, “Ghari Detergent” is the market leader for 7 years in ahead of “Nirma” and “wheel”. But in Bangladesh the scenario is little different than India. “Ghari Detergent” is one of the first product which is successfully entered in Bangladeshi market through BTL (Below the line) marketing. The position in detergent market of “Ghari Detergent” is four. This organization recently launched a new semi premium category detergent in Bangladesh named “Uniwash” in mid-April of 2017. The organization follows the same marketing strategy (BTL) for this product in a different way. Uni wash was launched addressing a certain gap in the market. As a Marketing intern I was given the opportunity to work for the Uni Wash launching program and gather valuable experience of the detergent market of Bangladesh. The nationwide launching program helped a lot to gather market information of the whole nation and upgrade practical skills. Uni Wash detergent powder has been launched following the BTL or Below the Line activation programs mostly. The market strategy for Uni Wash was mostly BTL activations with slightly ATL activation and outdoor programs. This report is built up with the experience of different phase of work while launching “Uniwash” and also after market analysis of the product. The report will show the different strategy this organization follows to create a market for their new product. As I have worked for the BTL parts mostly I will be describing my views regarding the BTL for “Uniwash” launching program. Md. Didarul Haque Shakil B. Business Administration 2017-08-27T10:11:47Z 2017-08-27T10:11:47Z 2017 2017-07-25 Internship report ID 12204092 http://hdl.handle.net/10361/8445 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 30 pages application/pdf BRAC Univeristy |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
RSPL Health BD Ltd. Marketing strategy |
| spellingShingle |
RSPL Health BD Ltd. Marketing strategy Shakil, Md. Didarul Haque Marketing strategy of RSPL Health BD Ltd. for launching Uniwash |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Akhter, Ms. Rahma |
| author_facet |
Akhter, Ms. Rahma Shakil, Md. Didarul Haque |
| format |
Internship report |
| author |
Shakil, Md. Didarul Haque |
| author_sort |
Shakil, Md. Didarul Haque |
| title |
Marketing strategy of RSPL Health BD Ltd. for launching Uniwash |
| title_short |
Marketing strategy of RSPL Health BD Ltd. for launching Uniwash |
| title_full |
Marketing strategy of RSPL Health BD Ltd. for launching Uniwash |
| title_fullStr |
Marketing strategy of RSPL Health BD Ltd. for launching Uniwash |
| title_full_unstemmed |
Marketing strategy of RSPL Health BD Ltd. for launching Uniwash |
| title_sort |
marketing strategy of rspl health bd ltd. for launching uniwash |
| publisher |
BRAC Univeristy |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8445 |
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AT shakilmddidarulhaque marketingstrategyofrsplhealthbdltdforlaunchinguniwash |
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1814308872100249600 |