Standard operating procedure: sales & marketing The Westin Dhaka
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Định dạng: | Internship report |
| Ngôn ngữ: | English |
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BRAC Univeristy
2017
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| Truy cập trực tuyến: | http://hdl.handle.net/10361/8440 |
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10361-8440 |
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10361-84402019-09-30T03:00:36Z Standard operating procedure: sales & marketing The Westin Dhaka Ahmed, Arafat Haq, Mr. Mahmudul BRAC Business School, BRAC University The Westin Dhaka Marketing This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of Internship report. Includes bibliographical references (page 29). In terms of The Westin Dhaka Sales and Marketing department operation, it drives the hotel business into another level. Public relation and communication department plays a vital role in generating sales and create brand image of this hotel. They maintain fixed manual of promotional activities suggested from Marriot. The main focus of Westin Dhaka sales & marketing department is to create relationship; generate maximize business and revenue and get the best business in the town. The main strategy of getting market is to go for door to door marketing with corporates, social media marketing and tele marketing. They also focus on a loyalty program that named SPG Pro that makes The Westin Dhaka more closely connected with their clients. Sales week in every six months is another unique strategy used by the marketing team. Not just that from the Food and beverage team they do celebrate different food feasible in national day of different countries that makes the hotel a global one among its clients. Arafat Ahmed B. Business Administration 2017-08-27T08:34:53Z 2017-08-27T08:34:53Z 2017 2017 Internship report ID 11204011 http://hdl.handle.net/10361/8440 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 29 pages application/pdf BRAC Univeristy |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
The Westin Dhaka Marketing |
| spellingShingle |
The Westin Dhaka Marketing Ahmed, Arafat Standard operating procedure: sales & marketing The Westin Dhaka |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Haq, Mr. Mahmudul |
| author_facet |
Haq, Mr. Mahmudul Ahmed, Arafat |
| format |
Internship report |
| author |
Ahmed, Arafat |
| author_sort |
Ahmed, Arafat |
| title |
Standard operating procedure: sales & marketing The Westin Dhaka |
| title_short |
Standard operating procedure: sales & marketing The Westin Dhaka |
| title_full |
Standard operating procedure: sales & marketing The Westin Dhaka |
| title_fullStr |
Standard operating procedure: sales & marketing The Westin Dhaka |
| title_full_unstemmed |
Standard operating procedure: sales & marketing The Westin Dhaka |
| title_sort |
standard operating procedure: sales & marketing the westin dhaka |
| publisher |
BRAC Univeristy |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8440 |
| work_keys_str_mv |
AT ahmedarafat standardoperatingproceduresalesmarketingthewestindhaka |
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1814307977002221568 |