Measuring consumer satisfaction regarding Eastern Bank credit card and credit cards feature
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2016.
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BRAC Univeristy
2017
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| Accés en línia: | http://hdl.handle.net/10361/8436 |
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10361-84362019-09-30T02:59:47Z Measuring consumer satisfaction regarding Eastern Bank credit card and credit cards feature Fatema, Mahbuba Chowdhury, Dr. Suman Paul BRAC Business School, BRAC University Eastern Bank Credit This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2016. Cataloged from PDF version of Internship report. The main aim of this report is to measuring consumer satisfaction regarding Eastern Bank Credit card and credit cards feature. EBL has established itself as one of the leading and fastest growing Bank in Bangladesh. It offers all available second-generation products and services to its target market; one of its premium products is the VISA credit. The card includes many competitive features and tries to augment its market position from different aspects in a highly competitive and mostly saturated market place. In this report at first I have provided a background of the Report. Next, I have given a short description of Eastern Bank Ltd. Then next part is project part. In that part I have discussed Credit card history and some lucrative features of EBL. I discussed about the types of credit cards, credit cards features, fees and charges and different offers of credit card. After that I gave the credit card application procedure. Then I figured out the SWOT analysis of EBL credit card. Then in the next chapter I analyzed the questionnaire data. I tried to mentioned cardholders response, what is the percentage to correct answers and correct answers, what is the maximum age limit of cardholders and overall the percentage of awareness among cardholders. Then I mentioned some findings of data analysis about how EBL can improve then service in credit cards. After preparing the whole report, I had some findings regarding the credit cards features and offers. As an inexperienced person I may have made many mistakes in those findings, but whatever I felt from my point of view, I only pointed out those. Based on those findings, I recommended some points which may help the bank to increase the number of new satisfied customer and to keep existing cardholders satisfied as well as increasing cardholder number. Mahbuba Fatema M. Business Administration 2017-08-23T10:09:34Z 2017-08-23T10:09:34Z 2016 2016-12-21 Internship report ID 14164072 http://hdl.handle.net/10361/8436 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. application/pdf BRAC Univeristy |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Eastern Bank Credit |
| spellingShingle |
Eastern Bank Credit Fatema, Mahbuba Measuring consumer satisfaction regarding Eastern Bank credit card and credit cards feature |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2016. |
| author2 |
Chowdhury, Dr. Suman Paul |
| author_facet |
Chowdhury, Dr. Suman Paul Fatema, Mahbuba |
| format |
Internship report |
| author |
Fatema, Mahbuba |
| author_sort |
Fatema, Mahbuba |
| title |
Measuring consumer satisfaction regarding Eastern Bank credit card and credit cards feature |
| title_short |
Measuring consumer satisfaction regarding Eastern Bank credit card and credit cards feature |
| title_full |
Measuring consumer satisfaction regarding Eastern Bank credit card and credit cards feature |
| title_fullStr |
Measuring consumer satisfaction regarding Eastern Bank credit card and credit cards feature |
| title_full_unstemmed |
Measuring consumer satisfaction regarding Eastern Bank credit card and credit cards feature |
| title_sort |
measuring consumer satisfaction regarding eastern bank credit card and credit cards feature |
| publisher |
BRAC Univeristy |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8436 |
| work_keys_str_mv |
AT fatemamahbuba measuringconsumersatisfactionregardingeasternbankcreditcardandcreditcardsfeature |
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1814308599555424256 |