Impact of digital marketing on brand awareness

This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2016.

Մատենագիտական մանրամասներ
Հիմնական հեղինակ: Mahmud, Frahim
Այլ հեղինակներ: Mohiuddin, Md. Fazla
Ձևաչափ: Internship report
Լեզու:English
Հրապարակվել է: BRAC Univeristy 2017
Խորագրեր:
Առցանց հասանելիություն:http://hdl.handle.net/10361/8434
id 10361-8434
record_format dspace
spelling 10361-84342019-09-30T02:59:10Z Impact of digital marketing on brand awareness Mahmud, Frahim Mohiuddin, Md. Fazla BRAC Business School, BRAC University Digital marketing Branding This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 27). Oregano is an establishment that emerged at the modern era of the trendy food business. They focus on delivering authentic European cuisine and thus hold a unique stand point from the rest. Just like any other food business today they heavily depend on digital marketing. Oregano is conducting their business successfully in Bangladesh. Depending on my experience gained from the company, it is clear that they are in a good brand position, not that they are the finest but would say regarding authentic food delivery they have a strong position. Since the authentic cuisine restaurants are few in number. In this era of information and technology, digital marketing and building brand awareness goes side by side. In this report, it has been elaborately explained how effectively oregano is implementing digital marketing as a form of building brand awareness for the restaurant industry. Frahim Mahmud M. Business Administration 2017-08-23T09:35:31Z 2017-08-23T09:35:31Z 2016 2016-09-07 Internship report ID 13104254 http://hdl.handle.net/10361/8434 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 27 pages application/pdf BRAC Univeristy
institution Brac University
collection Institutional Repository
language English
topic Digital marketing
Branding
spellingShingle Digital marketing
Branding
Mahmud, Frahim
Impact of digital marketing on brand awareness
description This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2016.
author2 Mohiuddin, Md. Fazla
author_facet Mohiuddin, Md. Fazla
Mahmud, Frahim
format Internship report
author Mahmud, Frahim
author_sort Mahmud, Frahim
title Impact of digital marketing on brand awareness
title_short Impact of digital marketing on brand awareness
title_full Impact of digital marketing on brand awareness
title_fullStr Impact of digital marketing on brand awareness
title_full_unstemmed Impact of digital marketing on brand awareness
title_sort impact of digital marketing on brand awareness
publisher BRAC Univeristy
publishDate 2017
url http://hdl.handle.net/10361/8434
work_keys_str_mv AT mahmudfrahim impactofdigitalmarketingonbrandawareness
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