Impact of digital marketing on brand awareness
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2016.
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BRAC Univeristy
2017
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Առցանց հասանելիություն: | http://hdl.handle.net/10361/8434 |
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10361-84342019-09-30T02:59:10Z Impact of digital marketing on brand awareness Mahmud, Frahim Mohiuddin, Md. Fazla BRAC Business School, BRAC University Digital marketing Branding This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 27). Oregano is an establishment that emerged at the modern era of the trendy food business. They focus on delivering authentic European cuisine and thus hold a unique stand point from the rest. Just like any other food business today they heavily depend on digital marketing. Oregano is conducting their business successfully in Bangladesh. Depending on my experience gained from the company, it is clear that they are in a good brand position, not that they are the finest but would say regarding authentic food delivery they have a strong position. Since the authentic cuisine restaurants are few in number. In this era of information and technology, digital marketing and building brand awareness goes side by side. In this report, it has been elaborately explained how effectively oregano is implementing digital marketing as a form of building brand awareness for the restaurant industry. Frahim Mahmud M. Business Administration 2017-08-23T09:35:31Z 2017-08-23T09:35:31Z 2016 2016-09-07 Internship report ID 13104254 http://hdl.handle.net/10361/8434 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 27 pages application/pdf BRAC Univeristy |
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Brac University |
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Institutional Repository |
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English |
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Digital marketing Branding |
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Digital marketing Branding Mahmud, Frahim Impact of digital marketing on brand awareness |
description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2016. |
author2 |
Mohiuddin, Md. Fazla |
author_facet |
Mohiuddin, Md. Fazla Mahmud, Frahim |
format |
Internship report |
author |
Mahmud, Frahim |
author_sort |
Mahmud, Frahim |
title |
Impact of digital marketing on brand awareness |
title_short |
Impact of digital marketing on brand awareness |
title_full |
Impact of digital marketing on brand awareness |
title_fullStr |
Impact of digital marketing on brand awareness |
title_full_unstemmed |
Impact of digital marketing on brand awareness |
title_sort |
impact of digital marketing on brand awareness |
publisher |
BRAC Univeristy |
publishDate |
2017 |
url |
http://hdl.handle.net/10361/8434 |
work_keys_str_mv |
AT mahmudfrahim impactofdigitalmarketingonbrandawareness |
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1814309265826906112 |