Analyzing customer satisfaction about online banking services of Jamuna Bank Limited
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2016.
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| פורמט: | Internship report |
| שפה: | English |
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BRAC Univeristy
2017
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| גישה מקוונת: | http://hdl.handle.net/10361/8400 |
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10361-84002019-09-30T03:08:28Z Analyzing customer satisfaction about online banking services of Jamuna Bank Limited Bhattacharjee, Mukti Akter, Tania BRAC Business School, BRAC University Jamuna Bank Limited Customer satisfaction This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of Internship report. Includes bibliographical references (page 51). Banks are now a days the most trusted financial organizations to the people all over the world. They make satisfied their customer by offerings different banking services. Jamuna Bank Limited plays a vital role in forecasting the economic and social condition of our country. I feel so lucky to get the opportunity to do the three months of internship in the JBL head branch (Mohakhali Branch). I also got the chance of doing survey conducted directly by customers and getting important information from the employees of this Bank that help me to prepare this report. Jamuna Bank Limited, a private limited bank has conducted its services with 108 branches strategically located in almost all the commercial areas throughout Bangladesh. The main objective of this report was to find out the satisfaction level of the customers of JBL on online banking. The survey was conducted on 50 respondents who are actual customers of the bank. Customer had to mark the level of importance they remark about a particular service attribute’s quality. The finding data was then evaluate with the help of statistical tools like weighted average mean and simple arithmetic mean. The findings of the survey were not quite satisfactory. Customers were not satisfied with the service quality of Online Banking. Jamuna Bank Limited should improve the quality of online service by increasing the numbers of online Branches, employees training, improved ATM card services, personalize caring, implementing charges and so on. Jamuna Bank should attract those customers who had negative experience about the online banking services to offer better services as well build strong customer relations. Mukti Bhattacharjee B. Business Administration 2017-08-13T05:27:44Z 2017-08-13T05:27:44Z 2016 2016-12-15 Internship report ID 12104005 http://hdl.handle.net/10361/8400 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 55 pages application/pdf BRAC Univeristy |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Jamuna Bank Limited Customer satisfaction |
| spellingShingle |
Jamuna Bank Limited Customer satisfaction Bhattacharjee, Mukti Analyzing customer satisfaction about online banking services of Jamuna Bank Limited |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Akter, Tania |
| author_facet |
Akter, Tania Bhattacharjee, Mukti |
| format |
Internship report |
| author |
Bhattacharjee, Mukti |
| author_sort |
Bhattacharjee, Mukti |
| title |
Analyzing customer satisfaction about online banking services of Jamuna Bank Limited |
| title_short |
Analyzing customer satisfaction about online banking services of Jamuna Bank Limited |
| title_full |
Analyzing customer satisfaction about online banking services of Jamuna Bank Limited |
| title_fullStr |
Analyzing customer satisfaction about online banking services of Jamuna Bank Limited |
| title_full_unstemmed |
Analyzing customer satisfaction about online banking services of Jamuna Bank Limited |
| title_sort |
analyzing customer satisfaction about online banking services of jamuna bank limited |
| publisher |
BRAC Univeristy |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8400 |
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