Understanding the potential of Maggi soups among low income people in Dhaka city
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Формат: | Internship report |
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BRAC University
2017
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| Online-ссылка: | http://hdl.handle.net/10361/8328 |
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10361-83282019-09-30T03:24:21Z Understanding the potential of Maggi soups among low income people in Dhaka city Shemanto, Ashfaqur Rahman Haque, Shamim Ehsanul BRAC Business School, BRAC University Low income people Maggi soup This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of Internship report. Includes bibliographical references (page 38). Headquartered in Vevey, Vaud, Switzerland, Nestlé S.A. is a Swiss transnational food and beverage company and it holds the number one rank as the largest food company in the world and ranked 72 on the Fortune Global 500 in 2014. I joined Nestle Bangladesh ltd. in Sales department as an intern. In my three months‟ stay at Nestlé Bangladesh Limited I have worked into different projects. Among these projects I will be enlightening on “Understanding the Potential of Maggi Soups among Low Income People in Dhaka City”- this was undertaken to gain better insights about the consumers‟ landscape, earnings, family size, spending on food, shopping pattern and the purchase points, which aids in clarifying business gaps and opportunities, locate the drivers of the current business growth, plus, develop potential strategic innovations for longer terms. To execute the project, at first, six regions were created dividing Dhaka City and each of those was visited and explored. The drive was to identify the areas where the target consumers of Maggi Soups live. 47 clusters were identified which provide a rounded picture of consumer landscape and buying points. Second stage initiated to better understand their buying behaviour. 44 in-home interviews were conducted, one from each of the identified clusters. These in-home interviews provided vital info regarding consumers, such as- their life style, consumption pattern, expenditure on food, shopping pattern, foods they consume etc. The collected information were then analysed thoroughly to make recommendations based upon the findings and observations. A marketing mix (product, price, place and promotion) then emerged from those recommendations drawn for Maggi Soups in Bangladesh. The projected recommendations will help to grasp the needs of the consumers and how value addition can be achieved by Maggi in their prevailing need gaps. Ashfaqur Rahman Shemanto B. Business Administration 2017-07-19T09:05:35Z 2017-07-19T09:05:35Z 2017 2017-04-19 Internship report ID 13104117 http://hdl.handle.net/10361/8328 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 38 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Low income people Maggi soup |
| spellingShingle |
Low income people Maggi soup Shemanto, Ashfaqur Rahman Understanding the potential of Maggi soups among low income people in Dhaka city |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Haque, Shamim Ehsanul |
| author_facet |
Haque, Shamim Ehsanul Shemanto, Ashfaqur Rahman |
| format |
Internship report |
| author |
Shemanto, Ashfaqur Rahman |
| author_sort |
Shemanto, Ashfaqur Rahman |
| title |
Understanding the potential of Maggi soups among low income people in Dhaka city |
| title_short |
Understanding the potential of Maggi soups among low income people in Dhaka city |
| title_full |
Understanding the potential of Maggi soups among low income people in Dhaka city |
| title_fullStr |
Understanding the potential of Maggi soups among low income people in Dhaka city |
| title_full_unstemmed |
Understanding the potential of Maggi soups among low income people in Dhaka city |
| title_sort |
understanding the potential of maggi soups among low income people in dhaka city |
| publisher |
BRAC University |
| publishDate |
2017 |
| url |
http://hdl.handle.net/10361/8328 |
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AT shemantoashfaqurrahman understandingthepotentialofmaggisoupsamonglowincomepeopleindhakacity |
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